First Horizon Bank Partners with Coliseum to Create New Legacy

First Horizon Bank Partners with Greensboro Coliseum

The venue will now be known as First Horizon Coliseum

In a groundbreaking arrangement, First Horizon Corp. (NYSE: FHN), a leading regional financial services firm, has entered into a partnership with the City of Greensboro and Oak View Group to become the first naming rights partner for the Greensboro Coliseum. This partnership renames the 65-year-old venue to First Horizon Coliseum, marking a significant milestone for both the bank and the community.

Significance of the Partnership

The deal, effective immediately, brings an exciting new identity to the Coliseum. The partnership was facilitated by OVG Global Partnerships, which specializes in connecting prominent brands with prestigious live entertainment venues. This collaboration seeks not only to enhance the profile of the Coliseum but also to generate substantial economic impact for the Greensboro area.

Greensboro Mayor Nancy Vaughan expressed her enthusiasm, stating, "We are thrilled to welcome First Horizon Bank as our naming rights partner at the Coliseum. We are grateful to Oak View Group, whose efforts in their first year helped us attract this partnership. The First Horizon Coliseum is now set to become a premier entertainment hub for our community, drawing events that will contribute millions of dollars to our economy."

Community Engagement and Opportunities

First Horizon’s local presence is well-regarded, and Todd Williams, Triad Market President, remarked, "This historic venue has always been a symbol of unity and culture. We are excited to start this new chapter alongside our community, continuing the legacy of the Coliseum while creating memorable experiences and opportunities for all." Scott Johnson, General Manager of First Horizon Coliseum, reinforced this sentiment by highlighting the benefits of having a naming rights partner. He noted that "the addition of First Horizon Bank enhances the venue's visibility on a national platform, and we look forward to collaborating on initiatives that will benefit both the bank and the diverse events we host." Greg O'Dell, President of Venue Management at Oak View Group, added, "Securing a naming rights partnership was crucial in our initial year in Greensboro, and First Horizon Bank is the ideal collaborator to generate excitement and memorable moments."

First Horizon Bank: A Trustworthy Financial Partner

First Horizon Corp. holds $82.2 billion in assets, making it a crucial player in the regional financial landscape. Headquartered in Memphis, TN, First Horizon Bank operates across twelve states in the southern United States. It offers a broad spectrum of financial solutions, including commercial banking, private banking, and wealth management services, establishing itself as a trusted institution in the market. The recognition it has received from notable sources like Fortune and Forbes highlights its reputation as one of the best employers and a top U.S. bank in terms of reputation.

Looking ahead, First Horizon aims to leverage this partnership not just for brand visibility but also to foster community engagement through innovative customer-focused initiatives that resonate throughout the region.

About Oak View Group

Founded in 2015 by Tim Leiweke and Irving Azoff, Oak View Group (OVG) stands at the forefront of venue management and development, showcasing an impressive portfolio of arenas and event spaces globally. The organization's commitment to offering world-class experiences extends to their collaborative approach, where they focus on greeting world-class brands with premium venue options, enhancing the overall event experience for participants and audiences alike.

Frequently Asked Questions

What is the new name of the Greensboro Coliseum?

The Greensboro Coliseum has been renamed First Horizon Coliseum following a partnership with First Horizon Corp.

What does this partnership entail?

This partnership marks the first naming rights agreement for the Coliseum, enhancing its profile and community engagement.

Who is First Horizon Corp.?

First Horizon Corp. is a regional financial services company, operating with a focus on helping clients and communities achieve their financial potential.

What economic impact is expected from this partnership?

The partnership is anticipated to attract more events to the Coliseum, generating significant economic benefits for the Greensboro area.

How will the community benefit from this naming rights deal?

The community will see increased opportunities for entertainment and events, alongside potential collaborations that foster local engagement and support.

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