Financial Overview of 36Kr Holdings: Year 2024 Insights

36Kr Holdings Reports on Key Financial Metrics for 2024

36Kr Holdings Inc. (NASDAQ: KRKR), a notable brand and pioneering platform committed to supporting New Economy participants in China, recently disclosed its financial results for the second half and fiscal year of 2024. The reports highlight significant developments in revenue, operational efficiencies, and customer engagement amidst challenging market conditions.

Financial and Operational Highlights for Second Half of 2024

Throughout the last six months of 2024, 36Kr Holdings achieved substantial milestones:

• Follower Growth: The company witnessed a 10% increase in its follower base, reaching 35.9 million by December 31, 2024, compared to 32.7 million in the prior year.
• Total Revenues: The reported revenue for this period was RMB 128.7 million (approximately US$ 17.6 million), down from RMB 200.3 million in the same timeframe the previous year.
• Online Advertising Revenue: Earnings from online advertising services amounted to RMB 100.2 million (US$ 13.7 million), a decline from RMB 139.8 million in 2023, primarily due to reduced ad spending in specific sectors.
• Enterprise Value-Added Services: Revenue from this segment dropped to RMB 19.4 million (US$ 2.7 million) from RMB 40.5 million, reflective of the company’s strategic focus on enhancing profitability.
• Subscription Services: This category recorded RMB 9.0 million (US$ 1.2 million), a decrease from RMB 20.0 million, attributed to market fluctuations impacting expected revenue levels.
• Operating Expenses: General and administrative expenses saw a remarkable decrease of 58% to RMB 30.3 million (US$ 4.1 million), down from RMB 72.2 million, underscoring the company's commitment to optimizing operational efficiency.

Fiscal Year 2024 Financial Overview

The full-year results reveal a broader trend of reduction in revenues:

• Total Revenues: For the fiscal year, total revenues were RMB 231.1 million (US$ 31.7 million), a significant drop from RMB 340.2 million in 2023.
• Online Advertising Revenue: This segment generated RMB 180.6 million (US$ 24.7 million), down from RMB 238.7 million the previous year, affected by budget cuts from advertisers.
• Enterprise Value-Added Services: Revenue declined to RMB 32.8 million (US$ 4.5 million) from RMB 67.3 million, as the company prioritized core businesses with higher margins.
• Subscription Revenue: The subscription segment accounted for RMB 17.6 million (US$ 2.4 million), down from RMB 34.2 million, primarily due to business model transitions.
• Reduced Operating Expenses: Overall operating expenses decreased by 31.2% to RMB 190.1 million (US$ 26.0 million), indicating a strategic response to market conditions.

Management's Perspective on Future Strategies

Mr. Dagang Feng, Co-chairman and CEO of 36Kr Holdings, emphasized the company's commitment to a long-term vision during challenging conditions. He noted, "Despite facing a tough external environment, we implemented various strategies to enhance operational efficiency and broaden our content ecosystem. Our aim is to continue leveraging innovative content and AI-driven opportunities to promote sustainable growth."

Chief Financial Officer Mr. Xiang Li added that the reduction in operational costs has significantly benefited the company's gross profit margins, keeping them above 50% even amidst a revenue downturn. Looking forward, the company aims to further strengthen its competitive advantages and explore expansion through AI-driven commercialization strategies.

About 36Kr Holdings Inc.

36Kr Holdings Inc. functions as a vital platform for empowering participants in the New Economy within China. With a variety of high-quality content offerings and services, including online advertising, enterprise value-added services, and subscriptions, it aims to meet the evolving needs of both emerging and traditional businesses. The company's robust analytics capabilities and comprehensive database further enhance its potential for sustained growth in China's dynamic market.

Frequently Asked Questions

What are the key financial results for 36Kr Holdings in 2024?

36Kr Holdings reported total revenues of RMB 231.1 million and a net loss of RMB 140.8 million.

How did the number of followers for 36Kr Holdings change in 2024?

As of December 31, 2024, the company recorded a 10% increase, reaching 35.9 million followers.

What challenges did 36Kr Holdings face in 2024?

The company faced reduced advertising spending and strategic shifts that influenced revenue in key segments.

What future strategies are in place for 36Kr Holdings?

36Kr aims to leverage innovative content initiatives and explore AI-powered growth strategies moving forward.

What is the market positioning of 36Kr Holdings?

The company is well-positioned to capture high growth opportunities within the New Economy by offering diverse services tailored to client needs.

About The Author

Dedicated Author and financial expert Logan Wright here, 29 years old. After earning an economics degree, I spent a number of years working in different financial industries. My great passion is enabling everyone, from any background or experience level, to understand and be literate in financial matters.

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