FIFCO USA Unveils $28 Million Can Line at the Brewery
New Line Produces 1,500 Cans Per MinuteGenerating 15M+ Cases of Supplemental Brewery Production Annually
FIFCO USA, the parent company of the Genesee Brewery, has proudly announced the grand opening of its cutting-edge $28 million can production line. This state-of-the-art facility enhances production capacity and increases packaging efficiency for their flagship brands. These brands include Genesee, Labatt USA, Seagram's Escapes, and Lipton Hard Iced Tea. The new line is a pivotal part of a larger $50 million investment aimed at modernizing the brewery and ensuring its future sustainability.
During the unveiling ceremony, Piotr Jurjewicz, CEO of FIFCO USA, expressed excitement about the advancements this can line brings. "This investment signifies our commitment to creating a high-performing and sustainable brewery. Not only does it enhance our production speed, but it also opens doors for additional contract manufacturing opportunities," he stated.
The installation occupies 78,000 square feet of the brewery's expansive 27-acre campus and serves as the heart of productivity at the facility. Capable of producing 1,500 12 oz. cans per minute, the new can line significantly boosts production with an impressive capacity of over 15 million cases per year. The line's versatility allows for the production of various packaging sizes, including 7.5 oz., 12 oz., and 16 oz. cans.
Backing this significant expansion, New York State announced a $7 million capital grant through the Empire State Development agency, complemented by a $300 thousand grant from the City of Rochester. These funds contribute to the overall $50 million investment aimed at revitalizing the brewery.
Hope Knight, President, CEO, and Commissioner of Empire State Development, emphasized the importance of this investment for the local community, stating, "The Genesee Brewery is an icon in Rochester, directly creating high-quality job opportunities in the Finger Lakes region. With businesses like FIFCO USA committed to growing their workforce, New York's beverage industry continues to flourish under this supportive environment."
Rochester's Mayor, Malik D. Evans, also highlighted the brewery's historical significance, declaring, "For more than 125 years, the Genesee Brewery has been a cornerstone of Rochester's economy. Continuous investments from FIFCO USA, along with state and local support, showcase our dedication to innovation and ensure that Genesee remains a source of pride for generations."
Jurjewicz commented on the competitive landscape of the brewing industry, noting the need for sustained advancement. "Strengthening our capabilities is crucial. Our 750 employees across the U.S. are grateful for the unwavering support from both state and local government, which has made this project possible. This can line is just the latest addition to our modernization efforts, totaling $250 million over the last fifteen years, including a state-of-the-art brewing system installed in 2018."
FIFCO USA continues to lead with a commitment to excellence in both production and quality in the brewing industry. The new can line not only represents a significant financial commitment but marks a clear intention to maintain their leadership in a highly competitive market.
Frequently Asked Questions
What is the purpose of the new can line at FIFCO USA?
The new can line aims to enhance production capacity and increase packaging efficiency for FIFCO USA’s flagship brands.
How much did the new can line cost?
The new can line was an investment of $28 million.
What are the production capabilities of the new can line?
The facility can produce 1,500 12 oz. cans per minute and over 15 million cases annually.
What other brands are produced at FIFCO USA?
FIFCO USA’s portfolio includes renowned brands like Seagram's Escapes, Labatt USA, and Lipton Hard Iced Tea.
What is the total investment committed by FIFCO USA for modernization?
FIFCO USA has committed a total of $50 million for the modernization initiative.
