Genesee Brewery's Keg Tree Lighting: A Decade of Tradition

Genesee Brewery's Keg Tree Lighting Event

Genesee Brewery is excited to unveil its iconic Keg Tree, marking its 10th anniversary with a spectacular tree lighting celebration at the Genesee Brew House. This beloved tradition attracts thousands who gather to celebrate the holiday season in style. The breathtaking three-story Keg Tree is made up of 650 empty beer kegs, adorned with 25,000 sparkling lights, illuminating the festive atmosphere.

Celebration Details

The Keg Tree Lighting event promises an evening brimming with joy and holiday festivities. Spectators are invited to join in from 5 p.m. to 9 p.m. for a free admission event filled with festive energies. Attendees will be treated to an array of activities, including delicious food from local trucks, lively holiday music, and of course, the opportunity to enjoy some refreshing Genesee beers.

Lighting Ceremony

As the clock strikes 6:30 p.m., excitement builds for the magical moment when the Keg Tree will be lit. The countdown culminates in an enchanting display where the lights will harmonize with beloved holiday tunes, creating a mesmerizing ambiance for everyone present.

Food and Beverage Offerings

This year, food enthusiasts can indulge in offerings from eight different food trucks, alongside four beer trucks serving the event's special Keg Tree Ale, a festive cinnamon version of the classic Genesee Cream Ale. Additionally, the crowd favorite, Genesee 12-Horse Ale, will make a comeback in cans, delighting long-time fans.

Merchandise and Special Features

Festival-goers will have the chance to purchase limited-edition merchandise commemorating the 10th anniversary. This includes unique items such as Genesee-branded mistletoe that make fantastic holiday gifts or collectibles.

Photo Opportunities

Attendees are encouraged to capture holiday memories by posing in an oversized red sleigh, crafted by the brewery's skilled union carpenters. There will also be a variety of charming backdrops for social media photos, ensuring only the best holiday memories are shared.

Parking and Access

For ease of access, guests are encouraged to utilize ride-share services to reach the brewery. For those opting to drive, parking will be available at the High Falls Garage, although spaces may be limited around the brewery area.

Genesee Brewing Company Overview

Established in 1878, the Genesee Brewery is proud to hold the title of New York state's oldest brewery. Known for its classic offerings, including Genesee Cream Ale and Original Honey Brown Lager, the brewery continues to capture the charm and spirit of its local heritage.

This holiday season, as the Keg Tree stands tall next to the beautiful urban waterfall, it invites both locals and visitors to join in this heartwarming tradition. Everyone is encouraged to share their joyful experiences through social media by tagging @GeneseeBrewery.

Frequently Asked Questions

What is the Keg Tree Lighting event?

The Keg Tree Lighting event is an annual celebration at Genesee Brewery featuring a three-story tree made of beer kegs adorned with lights.

When does the event take place?

The event typically occurs in early December, with festivities from 5 p.m. to 9 p.m.

Is there an admission fee for the event?

No, the Keg Tree Lighting event is free for everyone to attend.

What kind of food and drinks can I expect?

Attendees can enjoy various food trucks, local beer selections including the Keg Tree Ale, and Genesee favorites.

Where can I park during the event?

Parking is limited, so attendees are encouraged to use ride-share services. If driving, use the High Falls Garage for available parking spots.

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