Fengate and Sweets from the Earth Join Forces for Growth
Fengate Private Equity Partners with Sweets from the Earth
Fengate Private Equity, a notable division of Fengate Asset Management, has recently confirmed an exciting partnership with Sweets from the Earth, a leading manufacturer of plant-based, allergy-friendly baked goods. This collaboration aims to support the evolution and expansion of the company throughout North America.
Investment to Foster Growth
The partnership marks Fengate's second strategic investment in the food and beverage sector in just a year and a half. The founders and Co-CEOs, Ilana Kadonoff and Marc Kadonoff, will continue to lead the company while retaining a significant minority share. This allows them to guide their passionate journey of innovation and growth in collaboration with Fengate.
Understanding the Company’s Roots
Sweets from the Earth was established in 2002 by Ilana Kadonoff as a family-owned, all-natural vegan bakery. The company is renowned for its diverse product offerings which include cakes, cookies, muffins, and bars, all made using the finest 100% plant-based ingredients. They also cater to a wide range of dietary needs with options that are egg-free, dairy-free, gluten-free, nut-free, and kosher certified.
Commitment to Quality and Accessibility
Ilana Kadonoff shared her excitement about the partnership, stating that Fengate aligns perfectly with their entrepreneurial spirit and vision for enhancing access to delicious plant-based food options. This collaboration embodies a shared commitment to creating nutritious and tasty products accessible to everyone.
Accelerating Business Growth
Marc Kadonoff emphasized that Fengate has shown a profound understanding of their mission and is equipped with the necessary tools to expedite growth. Their synergistic relationship is geared toward expanding the brand’s presence evenly across Canada and the U.S., where the demand for allergy-friendly, plant-based products continues to rise.
Fengate’s Investment History
In a move that showcases their dedication to the food industry, Fengate Private Equity also completed the acquisition of Saco Foods in 2024, further diversifying their investment portfolio. Saco Foods celebrates a variety of brands catering to a health-conscious audience, which reinforces Fengate’s strategy of supporting innovative businesses committed to quality.
Expert Guidance and Support
As part of this partnership, Fengate also brings forth a wealth of resources. Jennifer Pereira, Managing Director and Head of Fengate Private Equity, expressed enthusiasm about collaborating with Ilana and Marc as they embark on this next growth phase. She highlighted the importance of Sweets from the Earth’s leading market position and commitment to innovation, underlining how crucial these elements are for their overarching investment strategy.
About Sweets from the Earth
Sweets from the Earth has built its reputation as a beloved bakery in Canada, offering a delicious range of goods at various natural food stores, grocery outlets, cafes, and restaurants nationwide. Their dedication to quality has allowed them to create a loyal customer base craving ethical, plant-based baked items.
About Fengate Asset Management
Established as a prominent alternative investment manager, Fengate Asset Management oversees more than $24 billion in assets. They specialize in private equity, infrastructure, and real estate investments, enhancing their clients' portfolios with innovative strategies grounded in over five decades of experience.
Contact Information
For further details, individuals are encouraged to reach out to:
Vanessa Naughton
Director, Communications and Marketing
Fengate Asset Management
416-709-3962
vanessa.naughton@fengate.com
Frequently Asked Questions
What is the goal of the partnership between Fengate and Sweets from the Earth?
The partnership is designed to support the further growth and expansion of Sweets from the Earth throughout North America.
What type of products does Sweets from the Earth offer?
Sweets from the Earth specializes in plant-based, allergy-friendly baked goods including cakes, cookies, muffins, and bars.
Who are the founders of Sweets from the Earth?
The company was founded by Ilana Kadonoff, who currently serves as Co-CEO alongside her brother, Marc Kadonoff.
What previous investments has Fengate made in the food industry?
Fengate recently completed the acquisition of Saco Foods, further solidifying its presence in the food and beverage sector.
How does Fengate support companies like Sweets from the Earth?
Fengate provides resources, expertise, and capital to accelerate the growth of companies with strong management teams and innovative products.
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