FEMA and Ad Council Launch New Initiative for AANHPI Preparedness

FEMA and Ad Council Team Up for Disaster Preparedness

FEMA has initiated a new campaign in partnership with the Ad Council aimed at enhancing disaster preparedness specifically for Asian American, Native Hawaiian, and Pacific Islander (AANHPI) communities. The campaign’s goal is to encourage these communities to take proactive steps in preparing for emergencies, recognizing that these groups may face distinct challenges when it comes to disaster preparedness.

Understanding the Barriers Within AANHPI Communities

Data from recent surveys indicates that a significant number of individuals within AANHPI communities are hesitant to engage in preparedness activities. For instance, around 65% of Asian Americans and 58% of Native Hawaiian or Pacific Islanders do not believe that taking steps to prepare will yield significant benefits. This contrasts with only 50% of the broader American public sharing this sentiment, highlighting a critical need for improved messaging and resources.

Introducing the "Inner Circles" PSAs

The newly launched public service advertisements, referred to as the "Inner Circles" PSAs, aim to address these misconceptions by providing culturally relevant information and encouraging families to engage in discussions about disaster preparedness. These PSAs invite AANHPI individuals to understand the importance of readiness, nurturing conversations within families that can lead to effective planning for various emergencies.

Collaboration and Resource Development

This collaborative effort between FEMA and the Ad Council is a testament to a shared commitment to ensuring that all communities receive the assistance they need. FEMA Administrator, Deanne Criswell, expressed her vision for a more informed public that is equipped to handle disasters, stating that it is essential to provide resources that resonate with the community’s values and needs.

Creating Culturally Competent Resources

To facilitate this, a variety of new resources have been developed, including a dedicated conversation guide tailored specifically for AANHPI communities. These resources are designed to be easily accessible and cover multiple languages, aiming to eliminate barriers to preparedness in respectful and culturally appropriate ways.

Expanding Community Engagement and Insights

FEMA has also prioritized gathering insights directly from the AANHPI communities by conducting roundtables across the nation. These discussions are instrumental in shaping the future of the campaign and ensuring the resources provided truly address the needs of the community.

The Importance of Cultural Representation

The emphasis on cultural relevance has been a focal point of this outreach. As Julie Lee, CEO of TDW+Co, noted, it's crucial to reflect the everyday lives and cultural nuances of these communities in the messaging. It not only relates to representation but also how these communities are portrayed through relatable narratives and visuals.

The Long-standing Commitment to Community Preparedness

This campaign builds on years of community engagement from FEMA's "Ready" initiative. Since its inception, the campaign has successfully provided disaster preparedness resources to millions. This dedication helps individuals and families understand their readiness for any emergencies that may arise.

How to Get Involved

For individuals looking to become more informed and proactive about disaster readiness, FEMA encourages communities to utilize the newly created resources and start their emergency planning processes. Learning about disaster preparedness can ensure safety and enhance the overall resilience of communities facing potential emergencies.

Frequently Asked Questions

What is the objective of FEMA's new campaign?

The objective is to enhance disaster preparedness within AANHPI communities by providing culturally relevant resources and encouraging family discussions about emergency planning.

Who is involved in this campaign?

This campaign is a collaboration between FEMA and the Ad Council, alongside community partners and organizations focused on AANHPI populations.

What resources are available to the community?

FEMA has developed a variety of resources, including a conversation guide and access to preparedness information available in multiple languages.

How can families engage in preparedness discussions?

Families are encouraged to start discussions about preparedness by using the resources available, which provide guidance on initiating these important conversations.

What has been the historical context of these initiatives?

The "Ready" campaign by FEMA has been ongoing for years, focusing on various communities, and now is extending its reach to AANHPI populations in a culturally competent manner.

About The Author

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