February 2025 Overview: Top Mobile and CTV Apps in LATAM
Overview of Top Grossing Mobile and CTV Apps in LATAM
In the vibrant landscape of LATAM’s mobile and connected TV (CTV) applications, the market is constantly evolving. This February, a report from Pixalate sheds light on the top-grossing apps, detailing their performance and strategic importance within the digital advertising ecosystem.
Key Highlights from Mexico
Mexico showed a remarkable performance in mobile applications, particularly in the Google Play Store.
- Mobile Apps: Gangstar Vegas: World of Crime led the charts with an estimated open programmatic ad revenue of $1 million. Another significant player was TuneIn Radio: Music & Sports, accumulating $78,000 in estimated revenue on the Apple App Store.
- CTV Performance: In the CTV realm, ViX took the number one spot on Roku, generating an impressive $911,000 in ad revenue. Additionally, Viki: Asian Drama also performed well on Apple TV, with $23,000 in earned revenue.
- Other notable mentions included Amazon Fire TV and Samsung Smart TV, which contributed additional revenue with popular applications.
Brazil's Notable Achievements
As we turn to Brazil, the figures reveal an equally dynamic app market.
- Mobile Apps: The transportation app, Moovit: Metro & Bus Transit, topped the charts in the Apple App Store, earning approximately $177,000 in programmatic ad revenue. On the Google Play Store, Space Shooter - Galaxy Attack dominated the game sector with an outstanding $2 million in revenue.
Competitive Analysis
In February 2025, the data science team from Pixalate rigorously analyzed 31 billion open programmatic ad impressions from 6 million mobile apps. This extensive research helped them gain insights into trends and behaviors in the market.
Trends and Methodologies
To compile the reports, Pixalate examined 6,000 CTV apps along with 2 billion global ad impressions across major platforms including Apple TV, Amazon Fire TV, Roku, and Samsung Smart TV.
About Pixalate
Pixalate stands out as a key global player in the field of ad fraud prevention and privacy compliance. Established in 2012, it is recognized for its innovative approaches that enhance transparency in the digital media industry. With an impressive track record, it serves a wide range of clients, including regulatory bodies, advertisers, and publishers, ensuring they navigate the intricacies of digital advertising effectively.
Frequently Asked Questions
What were the top grossing mobile apps in Mexico for February 2025?
The top grossing mobile app in Mexico was Gangstar Vegas: World of Crime, which generated an estimated $1 million in open programmatic ad revenue.
Which app led the charts in Brazil's mobile sector?
Space Shooter - Galaxy Attack secured the top position in Brazil’s Google Play Store, with an impressive $2 million in estimated revenue.
How did ViX perform on CTV in Mexico?
ViX ranked as the number one application on Roku in Mexico, garnering a significant estimated revenue of $911,000 in open programmatic advertising.
How does Pixalate gather its data for these reports?
Pixalate’s data science team analyzes vast amounts of impressions—over 31 billion from numerous apps—to identify trends and behaviors in advertising performance.
What is the significance of these rankings?
These rankings help advertisers and developers understand market trends and user preferences, guiding them in their strategies for app development and marketing initiatives.
About The Author
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