Fashion Trends Show Value and Variety Influence Purchases
Understanding Fashion Choices in Today's Market
Recent research highlights the significant role of affordability and variety in the fashion choices of U.S. adults. A study backed by the global online retailer SHEIN sheds light on how shoppers prioritize factors such as price, quality, and a diverse range of styles when purchasing clothing.
The Importance of Feeling Good in What We Wear
According to the findings, a remarkable 92% of respondents believe that buying clothing that aligns with their preferences boosts their self-esteem. Additionally, a striking 90% of individuals feel that even when finances are tight, they deserve stylish clothing that enhances their mood.
Value Over Price
Among the surveyed individuals, 93% agree that clothing does not have to come with a high price tag to deliver enduring value. The primary factors influencing their choices include price and quality, both rated as the top considerations by 79% of respondents. Following closely is the desire for a wide variety of styles, which resonates with 58% of shoppers.
Consumer Habits and Environmentally Conscious Choices
Uniqueness in clothing significantly influences wear frequency; 68% of Americans stated they wear unique items more often, a figure that rises to 76% amongst SHEIN shoppers. Mindfulness about garment disposal is notable, with 91% of people preferring to donate, sell, or alter clothes rather than discard them.
SHEIN's Approach to Fashion
George Chiao, the president of SHEIN U.S., expressed that keeping up with fashion trends often incurs high costs. However, SHEIN's innovative on-demand business model allows them to cater to current customer desires while minimizing waste and offering a broader selection at lower prices.
Survey Insights and Methodology
The survey conducted by The Harris Poll involved over 2,000 U.S. adults aged 18 and older, ensuring representation from all 50 states. The research methodology encompasses comprehensive measures for sampling precision, yielding findings that accurately reflect consumer sentiments within a margin of +2.5 percentage points at a 95% confidence level.
About SHEIN
SHEIN operates as a leading global online retailer, providing a diverse range of branded apparel at accessible prices. Headquartered in Singapore, SHEIN focuses on democratizing fashion and promotes a unique on-demand production model that aims to make the fashion industry smarter and more sustainable.
Frequently Asked Questions
What were the key findings of the SHEIN survey?
The survey revealed that price, quality, and variety are the primary factors influencing fashion purchases among U.S. adults.
How does SHEIN contribute to mindful shopping?
SHEIN promotes a culture of donating and reusing clothing by encouraging customers to be proactive in reducing waste.
What percentage of respondents feel good when buying clothes?
A significant 92% of respondents expressed that purchasing clothing they desire helps them feel better about themselves.
How important is uniqueness in clothing choices?
Many Americans (68%) are inclined to wear unique clothing more frequently, highlighting the importance of individuality in fashion.
Why is SHEIN's business model effective?
SHEIN's on-demand model allows them to produce only what customers want, reducing waste and providing a diverse product range while keeping prices low.
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