Fanatics Live Expands with Voggt Acquisition to Enhance Collectibles
Fanatics Live Expands Collectibles Platform with Voggt Acquisition
Fanatics Live, part of the renowned global digital sports platform Fanatics, has recently completed the acquisition of Voggt, a prominent live-commerce platform based in Europe. This strategic move strengthens Fanatics Live's position in the collectibles market, particularly in live shopping for collectible items.
Voggt: A Leader in Live Commerce
Voggt, which quickly established itself since its founding in 2021, boasts a community of over half a million members. It specializes in live selling sports collectibles and trading card games. The platform has gained recognition across Europe, enabling a dedicated creator community to engage with audiences in real-time, transforming the traditional buying experience into an interactive event.
The Goals Behind the Acquisition
With this acquisition, Fanatics Live aims to broaden its reach and tap into the European market, particularly in countries like France and Germany. They expect this move to enhance their community of passionate collectors, giving them access to a broader range of collectibles and a more engaging shopping experience. CEO Nick Bell has outlined plans to further extend the platform’s presence internationally, with sights on launching in the United Kingdom in the near future.
Collaborative Growth
Nick Bell expressed excitement about the merger, highlighting the potential for enhancing collector experiences. He stated, "We are thrilled to be welcoming Voggt to Fanatics Live, focusing on further enhancing the collector experience." The team at Voggt has cultivated a strong community and user-friendly platform, which will be invaluable as Fanatics Live continues to cultivate its audience.
What Makes Breaking Popular?
The live selling model, known as “breaking,” has surged in popularity among collectors. On platforms like Fanatics Live, breaks allow fans to join live sessions where multiple packs or boxes of trading cards are opened, with participants buying slots to potentially claim exclusive memorabilia. Some collectors choose teams, while others opt for random selections, creating excitement and suspense as they watch cards being revealed live.
Fanatics Collect: A Hub for Collectors
Fanatics Collect, the direct-to-consumer arm of Fanatics, provides an evolving marketplace that connects buyers and sellers of trading cards and memorabilia. Featuring a user-friendly interface, this dynamic marketplace allows collectors to browse an extensive selection of sought-after items. The platform ensures the security of collections by offering state-of-the-art vaulting services and provides tools for managing and tracking collection values, whether stored physically or uploaded digitally.
Authentication and Grading
To further support collectors, Fanatics Collect collaborates with top authentication and grading services like PSA, CGC, SGC, and Beckett. This partnership reinforces the platform's commitment to providing quality services that enhance the customer experience, ensuring that collectors can buy and sell confidently.
Looking Towards the Future
The future appears bright for Fanatics Live following the integration of Voggt. As they progress, the focus on international expansion signifies an understanding of the global market and its diverse collector needs. With plans to enter the U.K. market and maintain their innovative edge, Fanatics Live is set to redefine the landscape of collectibles and live commerce.
Frequently Asked Questions
What is Fanatics Live?
Fanatics Live is the live commerce division of Fanatics, focusing on selling sports collectibles in live sessions for collectors.
Who is Voggt?
Voggt is a European live-commerce platform that specializes in live shopping experiences for sports collectibles and trading card games.
What is the concept of breaking in the collectibles market?
Breaking involves live sellers opening packs or boxes of collectibles for an online audience, where collectors can buy slots to claim cards as they are revealed.
How does Fanatics Collect support collectors?
Fanatics Collect provides a marketplace for trading cards and memorabilia, along with secure storage, valuation tracking, and partnerships with grading services.
What are the future plans for Fanatics Live?
Fanatics Live plans to expand into international markets, including the U.K., and continue growing their community of collectors globally.
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