Exploring the Outdoors: On, BEAMS, and REI Co-op Unite
Collaboration of Outdoor Brands Brings Exciting Collection
In a remarkable partnership, three renowned brands unite to elevate outdoor experiences through a unique collection. On, BEAMS, and REI Co-op have come together, combining Swiss performance, Japanese design aesthetics, and American outdoor heritage. This collaboration promises to reimagine how outdoor enthusiasts engage with nature, while also blending style and functionality.
Unique Features of the Limited-Edition Collection
The On x BEAMS x REI Co-op Collection showcases a broad range of head-to-toe apparel and gear, catering to diverse outdoor needs. It encapsulates the spirit of adventure as well as casual everyday style. From trail-running shoes to high-performance jackets, this collection aims to meet the expectations of modern outdoor adventurers.
Crafted for All Types of Explorers
Designed for those who appreciate both functionality and aesthetics, the collection effectively blurs the boundaries between technical performance and everyday wear. Every piece is intended to transition effortlessly from outdoor expeditions to urban environments, ensuring wearers are comfortable no matter the setting.
Design Inspirations Shaped by Nature
The design process drew inspiration from the cultural heritage and geographical significance of the brands involved. Each element reflects the distinct locales where these brands originated: the Matterhorn, Mt. Fuji, and Mount Rainier. This triad not only showcases the beauty of these regions but also serves as a visual tribute to the environments that shape outdoor lifestyles.
Iconic Collaborations Leading to Exceptional Products
Notably, the collaboration builds on the success of previous partnerships, especially the initial On x BEAMS collection. With each iteration, these brands aim to refine their offerings, focusing on durability, comfort, and style. Numerous options await customers, ranging from footwear to essential camping gear.
An Overview of the Collection
Included in this exciting collection are:
Footwear
- On x BEAMS x REI Co-op Cloudultra 3 Trail Running Shoes - $210
- On x BEAMS x REI Co-op Cloudrock Low Waterproof Hiking Shoes - $190
Apparel
- On x BEAMS x REI Co-op Explorer Sock Knee High - $40
- On x BEAMS x REI Co-op Performance Cap - $60
- On x BEAMS x REI Co-op Studio T-Shirt - $80
- On x BEAMS x REI Co-op Club Hoodie - $150
- On x BEAMS x REI Co-op Trek Jacket - $310
- On x BEAMS x REI Co-op Trek Pants - $160
Camping Essentials
- On x BEAMS x REI Co-op Speed Pack 18L - $140
- On x BEAMS x REI Co-op Base Camp 4 Tent - $499
- On x BEAMS x REI Co-op Flexlight Camp Chair - $79.95
- On x BEAMS x REI Co-op Zephyr 25 Sleeping Bag - $199.95
- On x BEAMS x REI Co-op Helix Insulated Air Sleeping Pad - $169
The Vision Behind the Collaboration
The collaboration reflects a unified vision, emphasizing the goal of enhancing outdoor living by merging each brand’s strengths. Julia Sieter, global head of collaborations at On, encapsulated this sentiment, stating the importance of exploring new avenues while maintaining authenticity in their design philosophy.
Furthermore, representatives from both REI and BEAMS echoed similar sentiments about creating a collection that honors diverse outdoor experiences while remaining stylish and practical, underscoring the evolving nature of outdoor apparel.
Elevating the Outdoor Experience Through Art
In addition to functional products, the campaign surrounding the collection seeks to capture the essence of outdoor adventuring. Partnering with noteworthy photographer Erinn Springer, On aims to portray the more subtle moments people connect with nature, further enhancing the narrative around the collection.
Frequently Asked Questions
What is the On x BEAMS x REI Co-op Collection?
It's a limited-edition collection that combines outdoor performance with modern style, featuring apparel and gear catering to diverse explorations.
When will the collection be available?
The collection will be available from September 25, both online and at select retail locations.
What types of products does the collection include?
The collection features footwear, apparel, and camping essentials designed for versatility in various environments.
Who are the partners in this collaboration?
The collaboration includes On, BEAMS, and REI Co-op, each bringing their unique history and expertise.
How does this collection reflect outdoor culture?
The collection showcases the diverse experiences and design influences from each brand's heritage, blending technical and lifestyle attributes for modern adventurers.
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