Exploring Minerals Technologies' New SIVO™ Brand for Pet Care Solutions
Minerals Technologies Unveils SIVO™: A New Era in Pet Care
Minerals Technologies Inc. is excited to introduce SIVO™ as the official brand name for its expanding pet care sector. This move marks a significant milestone in the company's journey as a key player in the pet care market, where it has established a noteworthy presence.
Strategic Growth Through Innovations
With a focus on innovation and strategic acquisitions, Minerals Technologies is shaping the future of pet care. SIVO™ is strategically positioned to meet the demands of an evolving consumer base, providing high-quality cat litter solutions that resonate with both private label partners and renowned brands.
Innovative Processes for Quality Products
The company’s operational advantages lie in its robust mining, processing, and packaging capabilities. Minerals Technologies ensures that SIVO™ products are manufactured with a commitment to quality and sustainability, enhancing the overall customer experience.
Enhancing Lives of Pet Owners
Beyond delivering excellent cat litter solutions, SIVO™ aims to foster a deeper connection between pet owners and their pets. The emphasis on health, hygiene, and odor control not only makes homes cleaner but also promotes the well-being of cats, enriching the lives of both pets and their owners.
Commitment to Customer Satisfaction
The promise of consistency in quality and reliable supply is at the heart of the SIVO™ brand. D.J. Monagle, III, Group President of the Consumer & Specialties Segment at Minerals Technologies, emphasizes the brand's dedication to innovation that meets customer expectations.
A Global Supplier of Cat Litter
Currently, SIVO™ caters to over 55 countries worldwide, showcasing its international reach. With processing plants and bentonite mines situated in North America, EMEA, and Asia, SIVO™ maintains a strong infrastructure that supports its growing customer base while delivering products that are both effective and environmentally responsible.
Research & Development Commitment
To push the boundaries of innovation, SIVO™ has established several advanced Research & Development centers. These facilities play a critical role in developing new ideas and products that fulfill the market's ever-changing needs.
Company Overview: Minerals Technologies Inc.
Based in New York, Minerals Technologies Inc. is a leading specialty minerals company known for its technological innovations across various sectors. With a broad spectrum of mineral and mineral-based offerings, the company serves a variety of markets, including automotive, construction, food, and environmental sectors. In the previous year, Minerals Technologies achieved remarkable global sales of $2.2 billion, underscoring its solid standing in the industry.
Contact Information
For media inquiries, please reach out to Jennifer Albert at (212) 878-1840. For investor relations, contact Lydia Kopylova at (212) 878-1831.
Frequently Asked Questions
What is SIVO™?
SIVO™ is the new brand name introduced by Minerals Technologies Inc. for its global pet care business, focusing primarily on cat litter solutions.
How is SIVO™ positioned in the pet care market?
SIVO™ aims to be a leading supplier in the cat litter segment, supported by strategic acquisitions and innovations in product development.
What markets does SIVO™ serve?
SIVO™ currently supplies cat litter solutions to over 55 countries worldwide, emphasizing its global reach and operational capabilities.
What commitment does Minerals Technologies have to its customers?
The company is committed to delivering consistent, high-quality products and enhancing customer satisfaction through innovative solutions.
What are the key features of SIVO™ products?
SIVO™ cat litter solutions focus on health, hygiene, odor control, and creating a cleaner living environment for pets and their owners.
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