Explore The New Icon Rock Wine Collection From WX Brands
Introducing The Icon Rock Wine Collection
WX Brands has launched the exciting new Icon Rock Wine Collection, a unique assortment of wines representing the best terroir from renowned wine regions across the globe. Each bottle is curated to reflect the distinctive characteristics that the local soil and environment impart on the wines. This collection showcases the nuances that terroirs provide, illustrating how rocks transform into fertile soil to create exceptional wines.
A Global Perspective on Winemaking
The Icon Rock Wine Collection features selections from vibrant regions such as Argentina, Chile, and New Zealand. By collaborating with local winemakers like Sergio Casé and Johnson Scutt, WX Brands ensures that every aspect of the winemaking process embodies the local culture and climate. This approach guarantees that each wine beautifully represents the region where its grapes are sourced, providing an authentic experience for wine enthusiasts.
Creativity in Winemaking
As Sergio Casé beautifully expresses, “The Icon Rock Wine Collection gives us the freedom to showcase the unique soils and terroir of our respective regions.” This philosophy encourages winemakers to capture the essence of their land through their craft, producing wines that not only taste good but also tell a story of their origin.
Inviting Tastes of the World
The collection aims to bring the globe to consumers who may not travel extensively. Johnson Scutt notes, “The majority of Americans don’t have a passport and have never traveled abroad.” The Icon Rock Wine Collection serves as an invitation for wine lovers to explore and appreciate the flavors of different cultures without ever leaving their homes.
Diving Into the Collection
The Icon Rock Wine Collection is strategically divided into three distinct tiers to cater to various preferences and occasions. The Everyday Wines tier features approachable selections at a suggested retail price of $14.99. This entry-level selection includes enjoyable varietals such as Chardonnay and Cabernet Sauvignon from Mendoza, alongside Sauvignon Blanc from the picturesque Aconcagua Valley.
The Signature Wines
The Signature Wines tier elevates the experience, offering bold and rich wines from the Uco Valley in Mendoza. Priced at $19.99, this tier includes both a Chardonnay and a Cabernet Sauvignon, along with a Sauvignon Blanc sourced from Marlborough, New Zealand. The Signature tier focuses on depth and character, making these selections perfect for those special moments.
Highlighting the Single Vineyard Tier
Lastly, the Single Vineyard tier showcases the specificity of terroir with premium selections. Offering a Single Vineyard Uco Valley Chardonnay for $29.99 and a Single Vineyard Uco Valley Cabernet Sauvignon for $34.99, this tier exemplifies the uniqueness that each vineyard brings to its wines. These selections are crafted for connoisseurs who appreciate the intricate details of each region.
Looking Towards Future Innovations
While the wines from the Southern Hemisphere are set to land on shelves shortly, WX Brands is not resting on its laurels. Plans for future expansion will see the addition of new wines from select Northern Hemisphere regions, further broadening the scope and diversity of The Icon Rock Wine Collection.
About The Icon Rock Wine Collection
The Icon Rock Wine Collection embodies a passion for global flavors and quality winemaking. By inviting consumers to explore the distinctive cultures, regions, and varietals through a single brand, WX Brands creates a pathway for wine drinkers to elevate their tasting experiences. The collection consists of three dynamic tiers: Everyday, Signature, and Single Vineyard, each highlights unique terroirs and showcases the breathtaking diversity within the world of wine.
Frequently Asked Questions
What is The Icon Rock Wine Collection?
The Icon Rock Wine Collection is a curated assortment of wines from Argentina, Chile, and New Zealand, celebrating unique terroirs.
Who are the winemakers behind the collection?
Notable winemakers Sergio Casé from Argentina and Johnson Scutt from New Zealand contribute to the collection, ensuring authenticity.
How are the wines categorized?
The collection is divided into three tiers: Everyday Wines, Signature Wines, and Single Vineyard Wines, catering to diverse wine palates.
What makes the Single Vineyard tier special?
The Single Vineyard wines showcase specific terroirs, focusing on the unique qualities that each vineyard brings to the wine.
Are there plans for future expansions?
Yes, WX Brands is looking ahead to include new additions from select Northern Hemisphere regions in the Icon Rock Wine Collection.
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