Forrester Unveils Agenda for B2B Summit North America 2025
Forrester has revealed an extensive conference agenda for the upcoming B2B Summit North America in 2025. This event is set to take place in Phoenix and online from March 31 to April 3, 2025. The agenda tackles emerging trends that are reshaping the landscape of B2B interactions, such as evolving generational buying behaviors, the significant role of AI in sales and marketing, decreasing levels of trust, and the increasing preference for self-guided customer interactions.
Notably, Forrester anticipates that as Millennials and Gen Z become more influential in decision-making, over half of substantial B2B transactions (amounting to $1 million or more) will be conducted through digital self-service channels by 2025. To keep up with these advancements, organizations must drastically modify their buyer engagement strategies, leverage new technologies, and adopt frameworks that prioritize customers' needs.
Key Features of the B2B Summit North America
This year's summit is tailored to provide actionable insights for marketing, sales, and product leaders who are striving to navigate these evolving dynamics and drive growth within their organizations. It promises to be the ultimate event for B2B marketing, sales, and product leaders and their teams. Attendees can expect over 50 interactive sessions covering vital topics such as buyer and customer insights; strategic planning; transforming revenue processes; fostering customer trust; innovative leadership strategies; and the effective use of technology and data in decision-making.
Exciting Keynote Sessions
Attendees will have the opportunity to participate in several noteworthy keynote presentations, including:
- The New B2B Buyer Power Shift: This session will delve into the complications arising in B2B buying, especially regarding large transactions.
- Frontline Revenue Processes That Work: This presentation will offer insight into best practices for B2B leaders to enhance revenue processes for sustainable growth.
- Turn GenAI Possibilities Into Reality: Leaders will learn practical steps to garner executive support for Generative AI initiatives and streamline processes that may complicate scaling efforts.
“As buyers and customers demand a more nuanced relationship with B2B organizations, it's essential these companies evolve. Many are still operating under outdated revenue strategies, which could hinder their growth potential. The B2B Summit North America is designed to equip leaders with necessary tools to prioritize customer needs, thereby powering their organizations’ growth,” noted Srividya Sridharan, Vice President and Research Director at Forrester.
Awards and Nominations
Diving deeper into the summit's offerings, Forrester has also opened nominations for the prestigious B2B Return On Integration (ROI) Honors and the B2B Programs Of The Year (POY) Awards. These awards recognize outstanding leaders and organizations that have transformed product, marketing, and sales strategies to achieve exceptional results. Available to companies of all sizes, they highlight the importance of aligning departments to enhance performance and innovation.
Firms interested in entering can find detailed nomination guidelines and submit entries for both awards through the relevant channels, with a deadline set for December 16, 2024. Winners will be celebrated during the summit.
Special Offers and Registration
Those wishing to join the B2B Summit North America can take advantage of several special offers:
- Early-Bird Pricing: Registering by December 3, 2024, can lead to savings of up to $600 through Forrester’s early-bird discount.
- Team Discounts: Teams showing a unified approach to market strategies can benefit from a 20% discount off ticket prices.
In addition, resources for attendees include the ability to register for the summit, explore the full agenda, and review award nomination criteria.
About Forrester
Forrester (Nasdaq: FORR) is a leading global research and advisory firm influencing key sectors including technology, customer experience, digital services, and sales. By harnessing customer-centricity, Forrester aids businesses in accelerating growth and navigating change effectively. With its advanced research methodologies, including customer surveys covering over 700,000 individuals globally, Forrester empowers leaders to adopt bold approaches in their strategies and operations.
Frequently Asked Questions
What is the B2B Summit North America 2025 about?
The summit focuses on the latest trends affecting B2B interactions, offering insights for marketing, sales, and product leaders.
When and where will the summit take place?
The B2B Summit North America will be held from March 31 to April 3, 2025, in Phoenix and online.
Who should attend the summit?
Marketing, sales, and product leaders aiming to adapt to changing buyer behaviors should attend.
What kind of sessions will be available at the summit?
The summit will feature over 50 interactive sessions, including keynotes, workshops, and peer discussions.
How can companies participate in the B2B Awards?
Organizations can submit nominations for the B2B ROI Honors and POY Awards, with submissions due by December 16, 2024.
