Explore the Bold New DKNY 24/7 Eau de Parfum Unveiling
DKNY Unveils the DKNY 24/7 Eau de Parfum
DKNY, renowned for its spirited and stylish essence, has recently launched the DKNY 24/7 Eau de Parfum. This fragrance is not merely a scent; it symbolizes a lifestyle, embodying the vibrant energy and relentless optimism of a bustling metropolis. The launch celebrates a new generation that is perpetually on the go, capturing the essence of empowerment and confidence in every spray.
A Fragrance that Captures Urban Energy
Crafted by the distinguished DSM-Firmenich Perfumer, Frank Voelkl, this new scent is described as a Textural Floral Woody Musk. It encapsulates the unique rhythm of city life, beginning with invigorating top notes that stir memories of the electric vibes found downtown. The fragrance transitions into a floral heart that reflects the diverse cultures and experiences that influence urban life.
Notes that Tell a Story
The DKNY 24/7 Eau de Parfum features an enchanting combination of notes:
Top Notes: Pink Pepper, Rhubarb, Captive Quincester
Mid Notes: Rose Centifolia, Tuberose, Jasmine Sambac India
Base Notes: Upcycled Cedarwood, Upcycled Sandalwood, Upcycled Musk, Ambrox Super
(Key notes underlined in bold)
Unique Packaging Reflecting the City
The packaging of this extraordinary perfume embodies the architectural elegance of the city skyline. The hourglass-shaped bottle symbolizes the fluid nature of time in a metropolis, transitioning effortlessly from day to night. Its sleek chrome silver finish pays homage to the New York architectural motifs and artistry.
Campaign and Creative Direction
The DKNY 24/7 campaign is a stellar project helmed by industry visionary Trey Laird. It captures the relentless spirit of the city through stunning visuals taken by photographer Dan Jackson. The campaign invites individuals to embrace the energetic essence and beauty of the relentless optimism that defines DKNY 24/7. Featuring the dynamic Georgia Palmer as its leading face, the campaign personifies a lifestyle that is vibrant and ever-evolving.
Where to Buy DKNY 24/7
Now available on DKNY.com, Ulta.com, and a selection of other retailers, DKNY 24/7 Eau de Parfum can seamlessly integrate into your lifestyle, welcoming you to the world of dynamic fragrances.
Price Points:
DKNY 24/7 Eau de Parfum 3.4oz/100ml - $100
DKNY 24/7 Eau de Parfum 1.7oz/50ml - $80
DKNY 24/7 Eau de Parfum 1.0oz/30ml - $58
About Inter Parfums
Inter Parfums, Inc., established in 1982, is a leader in developing and distributing prestige perfumes and cosmetics, operating as the exclusive worldwide licensee for numerous prominent brands, including DKNY and Donna Karan.
About G-III Apparel Group, Ltd.
G-III Apparel Group, Ltd. is a global leader in fashion with a diverse portfolio that includes more than 30 prestigious brands. This company engages in design, sourcing, and marketing across various segments, ensuring its offerings are at the forefront of fashion.
Frequently Asked Questions
What is DKNY 24/7 Eau de Parfum?
DKNY 24/7 is a new fragrance launched by DKNY, designed to embody the energy and spirit of urban life.
Who created DKNY 24/7 Eau de Parfum?
The fragrance was crafted by the esteemed perfumer Frank Voelkl from DSM-Firmenich.
Where can I purchase DKNY 24/7 Eau de Parfum?
You can find DKNY 24/7 Eau de Parfum available for purchase on DKNY.com, Ulta.com, and at other select retailers.
What are the main notes in the fragrance?
It features top notes of Pink Pepper and Rhubarb, a floral heart with Rose and Jasmine, and base notes including Upcycled Cedarwood and Sandalwood.
What is the inspiration behind DKNY 24/7?
This scent is inspired by the vibrant lifestyle of city dwellers and the continuous movement and energy of urban environments.
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