Explore Fine'ry's New Bold Fragrance Collection for Men

Fine'ry Introduces a Bold New Masculine Fragrance Line

Fine'ry is making a significant splash in the world of scents with the launch of its latest collection targeted towards men. Known for its commitment to the craft of fine perfumery, the brand has introduced nine striking eau de parfums that will soon be gracing the men’s grooming aisle at Target. Not stopping there, Fine'ry is also adding three more fragrances to its line in both eau de parfum and body mist formats.

Rapid Growth and Popularity

Since its introduction in 2023, Fine'ry rapidly emerged as a beloved choice among fragrance enthusiasts. Initially boosted by viral success on social media platforms, particularly TikTok, the brand has skyrocketed in popularity to become Target's fastest-growing fragrance line. Such an ascent only solidifies Fine'ry’s mission of making high-quality and elegant fragrances accessible to all.

Expanding the Olfactory Experience for Everyone

By unveiling this new collection, Fine'ry aims to cater to a diverse audience, ensuring that its offerings resonate with a broader range of consumers. Each fragrance in this new masculine-centric line is thoughtfully crafted with a balance of fresh, spicy, and woody notes, providing an exquisite olfactory experience.

The Mission Behind Fine'ry

Nadia Khan, the Senior Vice President of Marketing at Maesa, articulated the brand's vision perfectly: "We launched Fine'ry with a simple but important mission: everyone deserves to feel fine." This ethos guides Fine'ry's product development, stemming from consumer feedback gathered through social interactions and events. By enhancing their fragrance range, Fine'ry is not only addressing existing market needs but also expanding its footprint in retail environments, making fine fragrances more inclusive.

What to Expect from the Latest Collection

Target shoppers can now dive into Fine'ry's new collection both in select stores and online, all priced under $30 (with retail prices subject to variation). The full range is scheduled to be available in more than 1,500 Target locations soon.

Featured Fragrances in the New Collection

The latest Fine'ry offerings include a diverse array of scents, appealing to various preferences:

• Ultra: A unique composition that mixes fresh bergamot and pineapple alongside a bold hint of black pepper, culminating in a smoky finish.
• Why Not: This fragrance strikes a delightful balance between classic and fresh, with lively sage layered above fragrant geranium and warm amber notes.
• Aqua Venture: Embracing aquatic themes, this scent embodies freshness with sea salt notes, rounded out by grounding juniper and moss.
• Not Another Blue: An aromatic woody fragrance featuring essential elemi, dry vetiver, and amberwood for a rich experience.
• Alleged: This scent evokes exhilaration with a complex blend of green sage, coriander, and patchouli.
• Jungle Vetiver: Earthy and woody, it boasts exotic cardamom and carrot seed entwined with warm vetiver.
• Two Billion: A comforting fragrance pairing the freshness of lavender with deeper cedarwood and tonka bean notes.
• In The Oud: Luxurious and exotic, this fragrance harmonizes rich oud, warm saffron, and vintage suede.
• Smoke & Leather: A strong and bold scent featuring black leather and an earthy dry down that evokes sensations of freedom.
• No Prince Required (EDP + Mist): Daring and gourmand, this fragrance combines jasmine, creamy marshmallow, and rich amber laced with independence.
• Rosa Lina (EDP + Mist): The luxurious velvet rose forms the heart, with playful lychee top notes and a rich drydown of cashmere musk.
• She's A Goodie (EDP + Mist): This scent offers a fruity and floral experience, intertwining juicy purple plum and soft gardenia petals.

About Fine'ry

Fine'ry is a well-respected name in the realm of fine perfumery, driven by the latest industry trends and an array of unique ingredients. The brand's essence lies in making high-quality scent experiences available to all, exclusively available at Target stores and online.

About Maesa

Leading the way in the beauty and personal care industry, Maesa prides itself on being a disruptor by fostering innovative and meaningful brands. Through exceptional design, formulation, and marketing, they create a swift route to market for new products. Maesa collaborates with numerous retailers to introduce both private label and exclusive brands, ensuring beauty is accessible and inspiring for everyone.

Frequently Asked Questions

What types of fragrances does Fine'ry offer?

Fine'ry offers a variety of fragrances including fresh, spicy, and woody options designed to cater to diverse scent preferences.

Where can I purchase the new Fine'ry collection?

The new collection is available at select Target stores and online at Target.com.

What is the price range of Fine'ry fragrances?

Most Fine'ry fragrances are priced under $30, making them accessible to a wide audience.

What is the brand philosophy of Fine'ry?

Fine'ry believes that everyone deserves high-quality fragrances and aims to democratize fine fragrance experiences.

Who is behind the creation of Fine'ry?

Fine'ry is created by Maesa, a company known for its innovative approach in the beauty and personal care industry.

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