Experience the Thrills of HI-CHEW's Spooky Mystery Adventure

Experience the Thrills of HI-CHEW's Spooky Mystery Adventure

This immersive, candy-filled adventure dares fans to solve a spooky flavor mystery while enjoying games, giveaways, and surprises around every corner.

HI-CHEW®, the immensely fruity, intensely chewy candy, is conjuring up its spookiest event yet: the HI-CHEW® House of Mystery, an immersive Halloween pop-up in Southern California. For one weekend only, fans can step inside a world of playful scares, vibrant flavors, and candy-themed challenges to celebrate the launch of the all-new HI-CHEW® Mystery Mix (available while supplies last).

Join the Fun at the HI-CHEW® House of Mystery

This limited-edition mix features beloved flavors like Blue Raspberry from the Fantasy Mix, Candy Apple from the Dessert Mix, and Watermelon from the Sweet & Sour Mix, plus one brand-new, mysterious chew that dares fans to guess the flavor. The pop-up HI-CHEW® House of Mystery will challenge visitors to solve the Mystery Flavor before its official reveal on Halloween day, with a haunting twist!

Open from Friday to Sunday, the HI-CHEW® House of Mystery promises a thrilling adventure. Guests will be greeted by HI-CHEW®'s mischievous brand mascot Chewbie, dressed in a festive witch costume and stirring up sweet trouble. The colorful, Halloween-themed exterior, inspired by the Mystery Mix packaging, sets a delightfully spooky scene and offers a perfect backdrop for Halloween photos. The design features a haunted house and a shadowy forest bursting with HI-CHEW®, all centered around Chewbie's bubbling cauldron of flavor where a brew of the elusive Mystery flavor is sure to spark curiosity and ignite the imagination.

Step Inside for a Multi-Sensory Experience

For those who dare to enter the HI-CHEW® House of Mystery, a multi-sensory flavor adventure awaits. Guests will journey through a series of immersive rooms including the Blue Raspberry Room, Candy Apple Room, Sweet & Sour Watermelon Room, and Mystery Flavor Room, each inspired by a signature HI-CHEW® flavor. Along the way, they'll tackle candy-fueled challenges, sample delicious HI-CHEW®, and work to solve the ultimate flavor mystery.

As Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. expressed, "We're excited to continue bringing unique in-person experiences to our brand fans and candy-loving consumers, by giving them an opportunity to fully immerse themselves in our brand's personality, this time with a haunting twist. With our new Mystery Mix, we created something truly special for Halloween, and we can't wait for our fans to experience the HI-CHEW® House of Mystery alongside their friends and family."

Participate in the Ultimate Guessing Game

For those unable to visit the activation in person, HI-CHEW® invites fans to join the ultimate guessing game at their website. Those who accurately guess the mystery flavor will be entered to win a Grand Prize: a $2,500 Visa Gift Card to fund their own mystery adventure, plus an assortment of HI-CHEW® candy and merchandise. The first 100 participants to enter will receive a Mystery Prize Pack filled with HI-CHEW® candy and limited-edition Halloween-themed merchandise, ensuring everyone can walk away with something sweet this season. Be sure to follow HI-CHEW® on social media to catch the official reveal of the Mystery Flavor on Halloween day.

Explore the HI-CHEW® Mystery Mix

The HI-CHEW® Mystery Mix is available in 6 oz (32 pieces) and 11.28 oz (62 pieces) stand-up pouches at major retailers nationwide, including Kroger, Target, Five Below, Dollar General, and more. Fans can also find the 6 oz pouch online. HI-CHEW® is made with concentrated fruit juices and contains no colors from synthetic sources, making it a sweet treat that families can enjoy with confidence this holiday season.

About Morinaga America, Inc.: Established in 2008, Morinaga America, Inc. is the official distributor of HI-CHEW®, HI-SOFT™, and Chargel™ in the United States. Originating in Japan in 1899, Morinaga has transformed into one of the premier candy manufacturers. Morinaga America strives to present the best of Japanese confectionery to the U.S. market.

About HI-CHEW®: HI-CHEW® is more than just candy; it’s a delicious experience that brings joy and fun to consumers. Known for its intense flavors, HI-CHEW® has become a staple in the soft candy market across multiple regions. From classic flavors to exciting new varieties, HI-CHEW® is dedicated to satisfying taste buds while prioritizing quality.

Frequently Asked Questions

What is the HI-CHEW® House of Mystery?

The HI-CHEW® House of Mystery is an immersive Halloween pop-up event where guests can solve flavor mysteries while enjoying games and themed activities.

When is the event happening?

The event takes place from Friday to Sunday, with operating hours of 10 am - 10 pm on Friday and Saturday, and 10 am - 9 pm on Sunday.

Can I participate in the guessing game online?

Yes, HI-CHEW® invites fans to join the guessing game on their website for a chance to win prizes.

What flavors are included in the HI-CHEW® Mystery Mix?

The Mystery Mix features flavors like Blue Raspberry, Candy Apple, and Watermelon, along with a brand-new flavor.

Where can I find HI-CHEW® products?

You can find HI-CHEW® products at major retailers including Kroger, Target, and online at HI-CHEW.com.

About The Author

Greetings, I'm 32-year-old author and financial specialist Evelyn Baker. My introduction into the financial industry started with an economics degree and continued with a wealth of experience in wealth management and financial consulting. My great passion over the years has been assisting people and companies in making wise, well-informed decisions to reach their financial objectives.

My goal with writing is to simplify difficult financial ideas into understandable, doable guidance. My goal in writing many books and articles is to make personal finance understandable to everyone, irrespective of their experience or background. I want to give readers the information they need to take charge of their financial futures, from investing and retirement planning to budgeting and saving.

Along with my writing, I lead webinars and workshops where I provide doable advice and methods for achieving financial success. To reach a larger audience, I also frequently contribute to financial blogs and publications. My method is always to offer doable, real-world guidance that can actually improve people's lives.

Aside from my job, I like to cook, travel, and experience other cultures. I work hard to apply my belief in the value of a balanced life to my financial counsel. My goal in working is to encourage and enable people to succeed financially so they may lead the best lives possible.

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