Expanding LAIKA's Global Influence Through Strategic Partnerships
Expanding LAIKA's Global Influence
LAIKA is embarking on an ambitious journey to expand its footprint in the UK and Europe, following the remarkable resounding success of its 15th Anniversary re-release of Coraline. This strategic initiative focuses on forming critical partnerships in consumer products, licensing, and home entertainment.
Significant New Collaborations
To foster its growth, LAIKA has partnered with Brandship, a seasoned brand management company. Brandship will facilitate LAIKA’s expansion into consumer products licensing and brand collaborations across the UK and Europe. Collaborating closely with LAIKA’s US licensing agency, Licensing Street, Brandship aims to ensure that fans can readily access a plethora of products inspired by LAIKA’s beloved films.
Direct-to-Consumer Efforts
This collaboration marks LAIKA’s inaugural direct-to-consumer partnership in Europe with Truffle Shuffle, a prominent UK pop-culture retailer and apparel licensee. This partnership is anticipated to introduce unique products to a growing and enthusiastic fanbase.
Home Entertainment Ventures
In another significant development, Anime Ltd./Plaion Pictures has successfully acquired LAIKA’s esteemed catalogue for home video release across various European countries, including the UK, France, Italy, Germany, Benelux, Spain, and Portugal. Fans can look forward to enjoying Oscar and BAFTA-nominated titles such as Coraline, The Boxtrolls, ParaNorman, and Kubo and the Two Strings.
Engaging with Global Fans
Michael Waghalter, LAIKA’s Senior VP and Head of Business Development, shares exciting news on fan engagement, stating, “Millions of moviegoers have flocked to theaters to witness Coraline once more, underscoring the lasting global appeal of LAIKA’s films. There is a vibrant demand for deeper connections with our characters and stories, and we are thrilled to partner with Anime Ltd./Plaion Pictures and Brandship to deliver engaging, fan-centric experiences.”
Shared Vision of Growth
Lisa Shapiro, the Founder and CEO of Brandship, expressed her excitement about collaborating with LAIKA. She believes the timing is perfect for this partnership, stating, “We are privileged to work with the LAIKA team and are committing to securing best-in-class partners in essential categories to fulfill the pent-up demand.”
Reviving Beloved Films
Andrew Partridge, Managing Director of Anime Limited, emphasizes the importance of this partnership in reviving the physical releases of LAIKA’s impressive collection. With the recent success of Coraline’s re-release, it’s apparent that the love for these animated tales is more significant than ever. The goal is to present LAIKA’s films to a new generation throughout the UK and Europe.
Box Office Successes
The 15th anniversary re-release of Coraline has proven to be a box office sensation, earning over $51 million globally, backed by strategic distribution efforts in cooperation with Fathom in America and Trafalgar Releasing internationally. Additionally, audiences were treated to previews of LAIKA’s eagerly awaited animated project, Wildwood, marking a standout summer for animation aficionado.
Outstanding Achievements
In the UK, the re-release of Coraline saw a significant accomplishment, overshadowing the success of the Titanic and ET re-releases, and capturing the title of the highest-grossing re-release over the last twenty-five years. Furthermore, notable achievements include:
Global Milestones
- Highest-grossing re-release in the US in the last decade.
- Highest-grossing release (new and re-releases) in Fathom’s esteemed history.
- Record-breaking lifetime US gross for any stop-motion animated feature.
- Highest-grossing re-release in Mexico’s cinematic history.
- Coraline’s re-release box office exceeded its original revenue across various Latin American nations.
Introducing LAIKA
Founded in 2005 by the visionary Travis Knight, LAIKA is renowned for its compelling animated films. With a legacy of excellence, the studio’s five landmark films—Coraline, ParaNorman, The Boxtrolls, Kubo and the Two Strings, and Missing Link—have all earned Academy Award nominations for Outstanding Animated Feature. The studio’s innovations in 3D printing gained recognition with a Scientific and Technology Oscar in 2016. Currently, LAIKA is in production on its exciting upcoming animated feature, Wildwood, and additional animated projects are underway.
Frequently Asked Questions
1. What is LAIKA's newest initiative?
LAIKA is expanding its presence in the UK and Europe through strategic partnerships focused on consumer products and home entertainment.
2. Who is LAIKA partnering with for consumer products?
They are partnering with Brandship to increase consumer product licensing and brand collaborations.
3. What films will Anime Ltd. release in Europe?
Anime Ltd. has acquired LAIKA's catalogue for home video release, which includes films like Coraline and Kubo and the Two Strings.
4. How has the re-release of Coraline performed?
The re-release has achieved over $51 million in the global box office, a considerable success for LAIKA.
5. What future projects are underway at LAIKA?
LAIKA is currently producing Wildwood and is working on several other animated feature films.
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