Expanding Horizons: Shaklee's Strategic Asset Acquisition
Shaklee Expands Global Reach Through Strategic Acquisition
Shaklee, a prominent name in the nutrition and wellness sector, has made a significant move to broaden its international footprint. The company announced an acquisition that aims to bring select Modere assets into its product lineup. This step promises not only to bolster Shaklee's offerings but also to enhance its supply chain in the Pacific region, ensuring that customers have access to high-quality wellness products.
Strengthening Product Portfolio
The acquisition entails securing rights to key Modere products, including the much-touted Liquid BioCell® Collagen and Trim product lines, along with the Natural Mineral Drink. This strategic investment means that Shaklee will not only maintain but expand its market leadership by offering these reputable products.
Securing Exclusive Licensing
Additionally, Shaklee has obtained exclusive rights to sell Liquid BioCell® Collagen in various markets globally, ensuring that customers can continue to enjoy these popular formulas. This move is a testament to Shaklee's commitment to providing superior wellness solutions and catering to the growing demand for innovative health products.
Leadership Insights
Roger Barnett, Chairman and CEO of Shaklee, expressed enthusiasm regarding this acquisition. He emphasized the importance of integrating Modere's offerings into Shaklee’s existing portfolio. Barnett stated, "Our goal is to ensure customers continue receiving the high-quality formulas they know and trust while promoting our Community Marketing model both locally and internationally. Together, we will advance our mission of helping people live healthier and more vibrant lives."
New Entity to Support Market
To facilitate this expansion, Shaklee is launching a new entity named Shaklee New Zealand. This move aims to ensure that both Shaklee and Modere products are readily available to consumers in the region, enhancing customer access and experience. As details are finalized, Shaklee looks forward to sharing more news about its future endeavors in New Zealand.
The Legacy of Shaklee
Founded by Dr. Shaklee over a century ago, the company has been at the forefront of nutritional innovation, introducing the very first multivitamin in the United States. As a pioneer of sustainability, Shaklee stands out as the first company to completely offset its carbon emissions, aiming for a net-zero impact on the planet.
Research and Efficacy
Shaklee’s products are supported by extensive research, boasting over 110 published clinical studies that validate their safety and effectiveness. With a marketplace that includes over 2 million members and ambassadors across regions like North America, Australia, and Asia, Shaklee remains dedicated to helping individuals look and feel their best.
Commitment to Wellness
Through a comprehensive wellness portfolio, Shaklee is dedicated to creating products and support that empower consumers to lead healthier, longer lives. The company’s ongoing innovations and its commitment to quality drive its mission forward.
Frequently Asked Questions
What products did Shaklee acquire from Modere?
Shaklee acquired the rights to Modere's popular Liquid BioCell® Collagen and Trim product lines, along with the Natural Mineral Drink.
How will the acquisition benefit Shaklee?
This acquisition enhances Shaklee's product portfolio, strengthens its global presence, and secures a reliable supply chain in the Pacific region.
Who is the CEO of Shaklee?
Roger Barnett serves as the Chairman and CEO of Shaklee, leading the company’s strategic initiatives.
What is Shaklee's legacy in sustainability?
Shaklee was the first company to fully offset its carbon emissions and aims for a net-zero impact on the environment.
How many members are part of Shaklee's community?
Shaklee has over 2 million members and ambassadors actively engaged in promoting wellness and health.
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