Exclusive Tile Designs by The Tile Shop and Morris & Co.
The Tile Shop Collaborates with Morris & Co.
Fans of classic design will be delighted to learn about the expanding collaboration between Morris & Co. and The Tile Shop. This partnership brings an exciting and exclusive range of new tile designs that beautifully incorporate the iconic Arts & Crafts style synonymous with the renowned British heritage brand, originally established by William Morris.
New Additions to an Established Collection
Since 2021, The Tile Shop has offered tiles inspired by the artistry of Morris & Co. These tiles have quickly become favorites among shoppers, showcasing intricate patterns and quality craftsmanship. The collection now features the retailer’s best-selling patterned tile, known as Pure Net, which has resonated deeply with customers who appreciate timeless designs.
Iconic Designs Reimagined for Modern Spaces
The latest offerings from The Tile Shop feature modern interpretations of two renowned wallpaper patterns designed by William Morris himself: St. James Ceiling, crafted in 1881, and Willow Boughs, which first graced homes in 1887. These designs exemplify how traditional patterns can effortlessly blend into contemporary interiors.
St. James Ceiling
The St. James design showcases a graceful matte ceramic tile measuring 8” x 8”, perfect for both walls and floors. When four of these tiles are positioned together, they create a stunning floral pattern that elevates any space. The beauty of this tile lies in its ability to harmonize with various design aesthetics while adding a touch of sophisticated charm.
Willow Boughs
The design inspired by the Willow Boughs wallpaper features a glossy 3” x 9” ceramic wall tile adorned with whimsical willow branch patterns. These tiles bring an organic feel to interiors and are versatile enough to be installed either horizontally or vertically. They can be used alone or paired with complementary subway tiles like Hawkdale Pure Chalk for added visual appeal.
About The Latest Designs
The Tile Shop’s Director of Design, Kirsty Froelich, expressed her enthusiasm for bringing these iconic Morris patterns into tile form. Customers are drawn to the hand-crafted, organic designs that echo the color palette beloved by William Morris. The new tile designs, rooted in the heritage of the Arts & Crafts movement, are perfect for individuals looking to enhance their living spaces with visually captivating elements.
Color Options
The St. James tiles are offered in two colorways that align with the hues seen in the Morris & Co. paint collection. One option is WANDLE RIVER, a beautiful blue inspired by the river supplying water to the original fabric printing operations. Another is FARRINGDON GREY, a cool tone listed in historic logbooks dating back to 1905.
Exploring the Morris & Co. Collection
The Morris & Co. Tile range is part of a larger assortment of exclusive partnerships that The Tile Shop has established, featuring collaborations with brands such as Nikki Chu and Alison Victoria. All products can be found at the company's website and at numerous physical store locations across the country.
About The Tile Shop
Tile Shop Holdings, Inc. (NASDAQ: TTSH) stands as a leading specialty retailer in the U.S., offering a diverse selection of tiles made from natural stone, luxury vinyl, and ceramics. Customers can expect unmatched quality and service in an extensive showroom environment, where knowledgeable staff are ready to assist. The Tile Shop currently has 142 stores operational across 31 states, enhancing the experience for homeowners and designers alike.
About Morris & Co.
Founded by William Morris, an influential figure in the nineteenth century, Morris & Co. has a rich history in design and craftsmanship. The legacy continues with the Sanderson Design Group, which rejuvenates classic Morris designs while maintaining their original beauty and craftsmanship standards. The brand's archive includes original samples and print blocks, underscoring Morris's enduring impact on design.
Frequently Asked Questions
What new designs are featured in The Tile Shop's latest collection?
The latest collection includes interpretations of the St. James Ceiling and Willow Boughs patterns by William Morris.
How can the new tiles enhance my home decor?
The tiles add sophistication and beauty, blending traditional designs with modern aesthetics suitable for various interiors.
Are these tiles suitable for both walls and floors?
Yes, the tiles are versatile and can be used on both walls and floor surfaces, depending on the pattern and style.
Where can I purchase the Morris & Co. Tile collection?
The collection is available exclusively at The Tile Shop stores and their online platform.
What makes Morris & Co. tiles unique?
These tiles are inspired by historical designs and crafted with high quality, reflecting the heritage and artistry of the Arts & Crafts movement.
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