Exciting Partnership: Más+ by Messi to Enhance Youth Soccer
Más+ by Messi Partners with MLS NEXT and MLS GO
Flexing the power of collaboration, Más+ by Messi has recently established a multi-year partnership with MLS NEXT and MLS GO, marking a significant milestone for soccer in North America. This agreement highlights Lionel Messi's commitment to promoting hydration among young athletes, ensuring they have the support they need during their formative years.
Why This Partnership is Important
This partnership arrives at a pivotal time as Más+ by Messi prepares to launch its hydration beverage nationwide. With soccer’s popularity surging among youth, Más+ is eager to play a role in enhancing hydration practices within this vibrant community. The brand aims to inspire the next generation of soccer players by providing accessible and healthy hydration options.
Impact on Youth Soccer Development
MLS NEXT represents the most progressive platform for youth player development in the country. Showcasing players from over 150 clubs, the initiative focuses on cultivating emerging talent with a goal to expand to over 40,000 participants. As the first official partner of MLS GO, Más+ by Messi is set to make a notable impact on the landscape of youth soccer.
What Messi Says About the Initiative
Lionel Messi expressed his excitement regarding this partnership, stating, "It's fantastic that Más+ by Messi can lend support to kids who need hydration the most." His passion for helping young athletes stay hydrated perfectly aligns with the mission of MLS NEXT and MLS GO, highlighting the importance of wellness in sports.
The Unique Offering of Más+ by Messi
Más+ by Messi stands out as a pioneering brand in the hydration beverage sector. Created by Messi himself, the drink combines electrolytes, vitamins, and minerals to ensure optimal hydration without unnecessary additives. This reflects Messi's commitment to healthy living, encapsulated in a beverage that is enjoyable and nutritious.
The Role of Rishi Daing
Rishi Daing, Executive Vice President at Más+ Next Generation Beverage Co., articulated the mission, stating, "We're focusing on the importance of hydration for body and mind, especially for the youth.” Emphasizing the connection between hydration and performance, the partnership aims to support young athletes in reaching their fullest potential.
Engagement During Events
Launching the partnership at the prestigious Generation adidas Cup, Más+ by Messi showcased its commitment to youth soccer. Throughout 2025 and beyond, the brand will integrate itself into MLS NEXT and MLS GO events, engaging with soccer’s passionate fanbase and creating memorable moments.
Looking Forward
As soccer’s prominence grows in North America, so too does the responsibility to nurture young talent. This partnership signifies a groundbreaking approach to ensuring that youth soccer players receive the hydration they need to thrive both on and off the field.
With Más+ by Messi at the helm of hydration for youth athletes, the brand solidifies its position as a mainstay in the sports community. As players pursue their dreams, they can now rely on Más+ by Messi to enhance their performance through the importance of hydration.
Frequently Asked Questions
What is Más+ by Messi?
Más+ by Messi is a next-generation hydration beverage founded by sports icon Lionel Messi, designed to provide optimal hydration with high-quality ingredients.
What is the goal of the partnership with MLS NEXT and MLS GO?
The goal is to promote hydration among young soccer players, supporting their development and ensuring they remain healthy and hydrated during competitions.
How does Más+ by Messi ensure quality in their beverage?
Más+ by Messi is made with a balanced blend of electrolytes, vitamins, and minerals, free from artificial sweeteners and colors, ensuring a healthy product.
Why is hydration important for young athletes?
Proper hydration is crucial for optimal physical performance, recovery, and overall health, particularly for young athletes who are still developing.
How will Más+ by Messi be involved in youth soccer events?
Más+ by Messi will engage with participants at MLS NEXT and MLS GO tournaments, promoting its hydration products and supporting youth players throughout the seasons.
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