Exciting Partnership Brings HighBridge THC Beverages to Market
HighBridge Premium Teams Up with Paustis Wine Company
HighBridge Premium, known for its innovative hemp-derived Delta-9 THC beverages, has joined forces with Paustis Wine Company. This strategic partnership aims to distribute HighBridge's premium beverage line across Minnesota, marking a significant expansion in their distribution capabilities.
The Expansion of Distribution
With this new partnership, HighBridge is set to enhance its market presence significantly. The company now boasts distribution across seven states and aims to penetrate eight more markets in the near future. Since its inception in 2019, HighBridge has focused on creating top-notch infused beverages and is eager to deliver these products directly to retailers in selected areas.
HighBridge's Innovative Beverage Offerings
HighBridge’s current lineup reflects a commitment to quality and diversity. The offerings include:
- Faux Beers™: Three variations featuring Delta-9 THC levels of 5, 8, and 10mg designed to emulate traditional beer flavors.
- Re-Frsh™ Botanical Seltzers: Light, refreshing seltzers with two flavors, each containing 5mg of Delta-9 THC.
- Majical Ice TeaZ™: A unique collaboration with Jim Belushi, offering three non-carbonated tea options infused with Delta-9 THC, showcasing flavors inspired by Belushi's Chicago roots.
Prioritizing Minnesota's Market
According to James Hunter, Founder and CEO of HighBridge Premium, securing a solid foothold in Minnesota has been crucial since the state legalized Delta-9 THC. The production shift to Surly Brewing and a warehouse in partnership with PinPoint 360 has facilitated this growth. The collaboration with Paustis is viewed as a strategic move to find the right distribution partner in the state.
Commitment to Quality and Customer Satisfaction
With over 50 years of experience, Paustis Wine Company is well-positioned to adapt to changing consumer preferences in Minnesota. Their reputation for quality and integrity aligns perfectly with HighBridge's commitment to excellence, making them the ideal partner for distribution. Bill Paustis, the company president, remarked on their decision to collaborate with HighBridge, emphasizing their shared values and commitment to the industry.
Brand Collaborations and New Ventures
The partnership extends beyond distribution. HighBridge has collaborated with Jim Belushi to create a unique brand identity, ensuring that these products resonate well in the hemp beverage market. The synergy between the two brands fosters an innovative approach that captures consumer interest.
Belushi describes the collaboration with HighBridge as magical, emphasizing that their united efforts in the market not only reflect ambition but also a vision of excellence that benefits everyone involved.
About HighBridge Premium
HighBridge Premium, operating under Highbridge Holdings, Inc., is a company focused on developing premium beverages for the recreational cannabis sector. The brand currently offers ten market-ready products and is on track to introduce more in the coming years. Existing market presence spans several states, with expectations to further expand into new territories.
Frequently Asked Questions
What products does HighBridge Premium offer?
HighBridge offers various products, including Faux Beers™, Re-Frsh™ Botanical Seltzers, and Majical Ice TeaZ™, featuring distinct flavors and THC levels.
What is the significance of the partnership with Paustis Wine Company?
The partnership is crucial for expanding HighBridge's distribution in Minnesota and enhancing access to its premium THC beverages for consumers.
Who is Jim Belushi in relation to HighBridge Premium?
Jim Belushi collaborated with HighBridge to create unique beverage offerings, contributing to the brand’s visibility and marketing strategy.
How long has HighBridge Premium been in operation?
HighBridge Premium has been in operation since 2019, focusing on hemp-derived THC-infused beverages.
How does HighBridge ensure quality in its products?
HighBridge is dedicated to high-quality production standards and collaborates with reputable partners like Surly Brewing to maintain product excellence.
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