Exciting New Virtual Brand Partnership Boosts Great American Cookies

Great American Cookies Expands Through Strategic Partnership
In a groundbreaking move for dessert lovers, Great American Cookies has unveiled an exciting new partnership. Through collaboration with Virtual Design Concepts, the beloved cookie brand will now be accessible for delivery at over 400 Chuck E. Cheese locations nationwide. By tapping into the unique infrastructure of these entertainment venues, Great American Cookies aims to reach a wider audience, ensuring families can indulge in their favorites from virtually anywhere.
The Vision Behind the Collaboration
This partnership with Virtual Design Concepts (VDC) represents a strategic initiative by FAT (Fresh. Authentic. Tasty.) Brands, which owns Great American Cookies along with a diverse portfolio of restaurant concepts. By launching Great American Cookies as a virtual brand, the company seeks not only to expand its footprint but also to streamline operations for enhanced efficiency.
“Chuck E. Cheese serves as the perfect backdrop for our cookies,” explained Thayer Wiederhorn, COO of FAT Brands. “As we continue to amplify our operational capabilities while reaching families through this collaboration, we are excited about the potential growth of Great American Cookies.” The brand is integrating its offerings into Chuck E. Cheese’s extensive management systems, making delivery more seamless than ever.
What You Can Expect from Great American Cookies
Great American Cookies has long tantalized taste buds with its exceptional cookies, and now it's taking its delicious treats to new heights. With a menu available for delivery featuring classic favorites like Chocolate Chip, Sugar Cookie, Red Velvet, Cookies & Cream, and Snickerdoodle, dessert enthusiasts have much to celebrate. Customers can choose to order individual cookies or assorted packs in various quantities, making it perfect for family treats or personal indulgences.
Additionally, the company is planning to introduce seasonal items and limited-time offers, including brownies, delivering even more variety for cookie aficionados. With this kind of compelling offering, it’s no wonder the partnership with Chuck E. Cheese is being celebrated.
Growth Potential with Virtual Dining Concepts
The collaboration with VDC not only enhances the Great American Cookies brand but also fortifies its operational structure. As the virtual dining landscape evolves, Great American Cookies’ exclusivity with VDC positions it favorably for a successful debut. As mentioned by Robbie Earl, President and Co-Founder of VDC, adding Great American Cookies to their virtual portfolio is a significant milestone. “Integrating a well-loved brand into our network presents a fantastic opportunity to enhance local restaurant revenues,” he stated.
Future plans suggest a potential expansion where cookies could be ordered within Fun Centers, moving beyond just delivery options. This vision aligns with FAT Brands’ commitment to forge innovative partnerships that reimagine how diners enjoy their meals.
The Benefits of the Partnership
This collaboration strategically aligns Chuck E. Cheese's commitment to delivering great food experiences with Great American Cookies’ dedication to quality. “Our partnership allows us to provide families with an even more fulfilling dining experience, both through digital platforms and, possibly, within our venues,” said David McKillips, President and CEO of CEC Entertainment.
Ordering Made Easy
Through this new collaboration, indulging in Great American Cookies has never been easier. Customers can conveniently place orders using popular third-party delivery services such as Uber Eats, DoorDash, and Grubhub. Simply visit the specific app or website, enter your location, and choose from the delightful cookie menu available. This user-friendly process ensures that your cookie cravings are just a click away.
About FAT Brands and Great American Cookies
FAT Brands (NASDAQ: FAT) not only leads in the global franchise market with a diversified range of dining options but also emphasizes strategic acquisitions to fuel growth. Currently managing 18 restaurant brands, it remains dedicated to providing dynamic dining experiences. Founded from a cherished chocolate chip cookie recipe, Great American Cookies continues to charm its customers with sweet treats available in multiple flavors.
For more information about this expansion and upcoming offerings, interested parties can reach out to the representatives at FAT Brands and join the exciting journey as Great American Cookies takes flight in the world of virtual dining.
Frequently Asked Questions
What is the new partnership about?
The partnership between Great American Cookies and Virtual Design Concepts aims to make the cookie brand available for delivery through Chuck E. Cheese locations nationwide.
How can I order from Great American Cookies?
Customers can place orders through popular delivery platforms like Uber Eats, DoorDash, and Grubhub, ensuring convenience at their fingertips.
What types of cookies are offered?
Great American Cookies offers a selection of popular flavors including Chocolate Chip, Sugar Cookie, Red Velvet, Cookies & Cream, and Snickerdoodle.
How does the partnership benefit both brands?
This partnership enhances revenue streams for both Great American Cookies and Chuck E. Cheese by leveraging their operational capabilities and extensive customer reach.
What future plans are in store for the partnership?
Future plans include extending cookie availability and exploring potential cross-brand collaborations to enrich the menu offerings.
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