Exciting New Pickleball Apparel Launched by Thirty-5 Capital
Thirty-5 Capital Partners with MUEV for Innovative Apparel
Thirty-5 Capital, LLC, a family office and private equity firm dedicated to advancing sports technology and innovation, has made a significant step into the world of pickleball apparel. This exciting partnership with MUEV marks the firm's foray into stylish, high-performance athletic wear tailored for one of the fastest-growing sports in America.
The MUEV Collaboration: A Game Changer
This collaboration signifies a crucial expansion of Thirty-5 Capital's pickleball portfolio, which is part of its United Pickleball Properties, LLC investment sleeve. The firm, recognized as a majority owner of the Chicago Slice, a Major League Pickleball franchise, also invests in prominent paddle brands such as Paddletek, ProXR Pickleball, and Boundless Pickleball. Furthermore, they are backing SQAIRZ, which is set to unveil its first pickleball shoe shortly.
Innovative Leadership Behind MUEV
MUEV is the brainchild of Chris Rork, an apparel industry veteran with over three decades of experience. He has led supply chain operations for household names like Levi's, Ralph Lauren, and Carter's. Rork's diverse expertise extends beyond traditional apparel, as he also founded Kanopy Brands, a sustainable baby apparel company, and has developed apparel lines for notable celebrities.
Strategic Vision for Apparel
Ron Saslow, Founder and Managing Partner of Thirty-5 Capital, believes the integration of apparel into their business model is not coincidental. "We recognized a gap in the market for quality pickleball apparel, and MUEV brings both design savvy and operational excellence to this partnership," he explained, emphasizing Rork’s dual role as a seasoned industry expert and pickleball player. Saslow is confident that MUEV will redefine how athletes experience performance wear.
Commitment to Quality and Style
MUEV's apparel is crafted from top-tier thermoregulated fabrics and designed for maximum durability and comfort during intense gameplay. The brand’s lineup includes both men’s and women’s options, featuring a range of items from shirts and socks to dresses and hats. Each piece is developed by a talented design team with experience at major global brands, ensuring that athletes look and feel their best both on and off the court.
Market Launch and Future Plans
Initially launched online, MUEV intends to establish a direct-to-consumer model, with plans to expand into wholesale channels in the near future. The early feedback on MUEV’s products reflects the excitement within the industry.
Kamryn Blackwood, a prominent pickleball influencer, remarked, "Partnering with MUEV will revolutionize how we perceive and wear court apparel. After years in competitive sports, I finally found a brand that understands the dynamic movement required for performance." Her endorsement highlights the brand's commitment to comfort and functionality.
About Thirty-5 Capital
Thirty-5 Capital boasts a diverse portfolio comprising investments in professional sports teams, leagues, and technology-driven sports companies. Their innovative approach and strategic vision have positioned them as significant players in the sports landscape.
About MUEV
MUEV is dedicated to creating stylish, high-quality pickleball apparel that merges craftsmanship with innovation. The aim is to empower players while ensuring they look great both during and after their games. Future expansions may see MUEV branching into other sports and athleisure markets, paving the way for broader influence in the activewear industry.
Frequently Asked Questions
What is the focus of Thirty-5 Capital's new investment?
Thirty-5 Capital is focusing on pickleball apparel through its partnership with the MUEV brand, adding fashionable athletic wear to its portfolio.
Who is behind the MUEV brand?
MUEV was founded by Chris Rork, who has extensive experience in the apparel industry with a background in leading operations for major brands.
What types of products does MUEV offer?
MUEV offers a range of pickleball apparel, including shirts, socks, hoodies, dresses, skirts, and hats designed for both men and women.
How does MUEV ensure the quality of its apparel?
MUEV uses high-quality thermoregulated fabrics and employs experienced designers to create durable and stylish athletic wear for pickleball players.
What are the future plans for MUEV?
MUEV plans to launch as a direct-to-consumer brand and aims to enter the wholesale market in the coming years, expanding its reach in the athletic apparel industry.
About Investors Hangout
Investors Hangout is a leading online stock forum for financial discussion and learning, offering a wide range of free tools and resources. It draws in traders of all levels, who exchange market knowledge, investigate trading tactics, and keep an eye on industry developments in real time. Featuring financial articles, stock message boards, quotes, charts, company profiles, and live news updates. Through cooperative learning and a wealth of informational resources, it helps users from novices creating their first portfolios to experts honing their techniques. Join Investors Hangout today: https://investorshangout.com/
Disclaimer: The content of this article is solely for general informational purposes only; it does not represent legal, financial, or investment advice. Investors Hangout does not offer financial advice; the author is not a licensed financial advisor. Consult a qualified advisor before making any financial or investment decisions based on this article. The author's interpretation of publicly available data shapes the opinions presented here; as a result, they should not be taken as advice to purchase, sell, or hold any securities mentioned or any other investments. The author does not guarantee the accuracy, completeness, or timeliness of any material, providing it "as is." Information and market conditions may change; past performance is not indicative of future outcomes. If any of the material offered here is inaccurate, please contact us for corrections.