National Prosecco Week 2025 Is Set to Impress
The 8th National Celebration of America's Favorite Sparkling Wine will engage media, trade, and consumers across various platforms. The Prosecco DOC Consortium is thrilled to announce the return of the much-anticipated National Prosecco Week (NPW). This celebration is poised to thrive from June 2nd to June 8th, 2025, in several top markets throughout the nation.
New Graphic Design and Tagline
This year, NPW will unveil a fresh graphic design concept that resonates with both trade professionals and consumers alike. Embracing the tagline "Sharing the Italian Way of Life!", the 2025 edition underscores the joys of Italy's culture and the vibrant Prosecco DOC lifestyle.
Building on Past Success
Expanding on its successful history, National Prosecco Week 2025 will encompass an array of exciting consumer events, educational seminars tailored for trade and media, strategic partnerships with retail and restaurants, and innovative social media marketing campaigns. Notably, the national cocktail competition will make a return, showcasing remarkable talent in collaboration with the United States Bartending Guild.
Significant Growth and Participation
Last year's NPW was characterized by a substantial increase in retail and restaurant engagements. Over 1,700 participants replicated over 72.3% growth, spanning more than 20 states. Reaching an impressive 210 million consumers marked this year as a notable success, laying groundwork for further expansion and engagement in 2025.
The Importance of Engagement
Giancarlo Guidolin, President of the Prosecco DOC Consortium, expressed excitement about returning to the United States for the eighth consecutive year. He emphasized the significance of such activations to reinforce the Prosecco DOC brand's strength, especially after a 17% increase in Prosecco imports into the US.
A Diverse Range of Events
This year’s festivities will introduce a wide range of events, such as two exclusive cross-sensory seminars led by Dr. Hoby Wedler, designed for trade and media audiences in urban hubs like New York City and Aspen. Participants will engage in a unique blindfolded tasting experience, allowing them to explore Prosecco DOC through their non-visual senses.
Cocktail Competition Returns
The Prosecco DOC National Cocktail Competition will take center stage once again. Bartenders will submit their creative Prosecco cocktail recipes, with judges selecting the best five for a live competition during NPW. Attendees' feedback will combine with social media votes to determine the "People's Choice" winner, who will also enjoy recognition across various consumer events.
Sustainability Initiatives
In line with its commitment to sustainability, Prosecco DOC will partner with the Cork Collective to encourage eco-friendly practices. Collection bins for cork recycling will be placed at NPW events nationwide, inspired by last summer's initiative in urban settings.
Educational Wine & Hip-Hop Evening
The Consortium will continue its collaboration with Jermaine Stone’s creative brand agency, Cru Luv Selections. This partnership will host an educational wine and hip-hop evening featuring a culinary experience led by celebrity chef Andrea Belfiore. These events aim to blend creativity in both food and drink.
Engaging Influencer Marketing
As has been customary with previous NPW editions, the Consortium will implement a strategic influencer marketing campaign across various media channels. This initiative will promote Prosecco DOC, leveraging influencers in the wine and lifestyle sectors to generate excitement, awareness, and interaction.
Join the Celebration
Importers, retailers, and restaurants are welcomed to join in this year’s celebration by hosting their promotions, educational sessions, and tastings, whether in-house or online. Partners can expect extensive support in the form of educational materials and promotional assistance through significant media channels.
Frequently Asked Questions
What is National Prosecco Week?
National Prosecco Week is an annual celebration highlighting Prosecco DOC and its significance in American culture through events and promotions.
When will National Prosecco Week take place?
The National Prosecco Week is scheduled from June 2 to June 8, 2025.
Who is organizing National Prosecco Week?
The Prosecco DOC Consortium is the driving force behind National Prosecco Week.
What types of events can we expect during the week?
Expect consumer events, educational seminars, cocktail competitions, and a variety of promotional activities across retail and restaurant partnerships.
How can businesses participate in National Prosecco Week?
Businesses can participate by collaborating with the Consortium to host promotions, tastings, and educational content related to Prosecco DOC.
