Exciting News for National Prosecco Week
Top U.S. retailers are gearing up for the 8th and largest edition of National Prosecco Week, set to be the biggest celebration yet. Retail giants including Costco, Total Wine & More, Albertsons, Twin Liquors, Spec's, and Binny's are coming together to highlight the cherished sparkling wine category. This event promises to draw in wine enthusiasts from coast to coast.
Major Retail Participation
This year, the Prosecco DOC Consorzio is thrilled to announce that over 2,000 retail stores will join the campaign from June 2 to June 8, 2025. This expansion showcases a growing roster of retail partners ready to engage consumers in a week-long celebration of Prosecco. Notably, Total Wine & More, with 276 participating stores, will feature in-store promotional displays and online promotions for the very first time this year.
Returning Champions of Prosecco
Returning partners include the family-owned Texas chain Spec's Wine, Spirits & Finer Foods, boasting over 200 locations. Retail giant Costco also renews its commitment, with 517 locations participating—an increase from last year. This support signifies the durability and popularity of Prosecco among consumers, helping to elevate its presence in the market.
Celebrating Growth and Demand
The thriving Prosecco market in the United States is hard to ignore. Recent statistics reveal that imports of Prosecco DOC rose significantly, reflecting a 19% increase to over 9.8 million 9-liter cases from January to November 2024. This impressive growth mirrors the demand for the sparkling wine, as American consumers continue to embrace Prosecco.
A Glimpse into Prosecco's Success
Last year, a whopping 120 million bottles of Prosecco DOC made their way to the U.S., contributing approximately $1.74 billion to the market. In 2024, Prosecco DOC production reached an astounding 660 million bottles, marking a 7% increase from the previous year. The Prosecco DOC Rosé category flourished as well, with sales soaring over 20%, accounting for 10% of total Prosecco sales.
Opportunities for Retailers and Distributors
Businesses looking to participate in this vibrant celebration can register to join the festivities. Whether you are a retailer, restaurant, importer, or distributor, this is an unmissable opportunity to elevate your brand alongside the popular Prosecco DOC. Engaging with this thriving category could lead to significant market advantages.
Join the Prosecco Community
The National Prosecco Week campaign provides an excellent platform, with an extensive digital media and marketing program that reaches across e-commerce and retail sectors. Highlights include virtual seminars and Instagram Live tastings designed to educate consumers and media alike about the versatile Prosecco DOC and its ability to pair with various cuisines.
Frequently Asked Questions
What is National Prosecco Week?
National Prosecco Week is a celebration dedicated to promoting Prosecco DOC, showcasing its versatility and popularity across America.
When is National Prosecco Week 2025?
The event will take place from June 2 to June 8, 2025, offering exciting activities and promotions throughout the week.
How many retailers are participating?
This year features over 2,000 retail partners joining the campaign, making it the largest participation ever in National Prosecco Week.
What retailers are involved?
Key participants include Costco, Total Wine & More, Spec's, Binny's, Albertsons, and Twin Liquors, among others.
What are the benefits of participating?
Retailers and distributors have the chance to increase visibility, engage customers with educational content, and boost sales through collaborative promotions.
