Exciting Leadership Changes at The Toy Association

Recent Leadership Appointments at The Toy Association

The Toy Association Inc., a key business trade association in the youth entertainment industry, has made notable additions to its leadership team. Jeff Snyderman is stepping in as Chief Financial Officer, while Maria Sierra takes on the role of Vice President, Government Affairs. These appointments illustrate The Toy Association's commitment to enhancing its operations and addressing the needs of its diverse membership base.

Welcoming Jeff Snyderman as Chief Financial Officer

Jeff Snyderman joins The Toy Association with a wealth of experience in finance. He previously served as Executive Vice President and Chief Financial Officer at Horizon Group USA, a member of The Toy Association. His extensive career also includes 16 years at Toys "R" Us, where he advanced through various finance roles, eventually overseeing a large finance team. In his new role at The Toy Association, Snyderman will manage critical aspects such as finance, insurance, investment, IT, and facilities. He will work closely with President & CEO Greg Ahearn, contributing to the organization's overall strategy.

Snyderman's Vision for the Future

Expressing his enthusiasm for this new chapter, Snyderman shared, "I'm excited to join a team that is dedicated to enhancing member services and advancing the toy industry. As we aim to adapt to an evolving market, my goal is to ensure we are equipped with the right financial strategies to empower our members." His leadership is anticipated to usher in innovative financial practices that align with the organization's growth objectives.

Maria Sierra Joins as Vice President, Government Affairs

Maria Sierra is another exciting addition to The Toy Association's leadership team, stepping in as Vice President of Federal Government Affairs. With a legal background, Sierra has previously held the position of Director of International Trade Policy at the National Association of Manufacturers and worked as a policy advisor to a U.S. Senator. In her role, she will establish a solid presence in Washington, DC, advocating for the toy industry's interests.

Impact of Sierra's Role on Advocacy

Sierra expressed her commitment to represent The Toy Association effectively: "I look forward to engaging with policymakers on crucial issues such as intellectual property and product safety that directly affect our industry." Her expertise in government relations is set to enhance the Association's advocacy efforts.

Continuous Growth of The Toy Association

Additionally, The Toy Association recently announced that Lindsey Hueer has joined as Senior Manager of State Government Affairs. This expansion of the leadership team underscores the organization’s continuous growth and its mission to better serve its members. With the addition of seasoned professionals like Snyderman and Sierra, the Association is well-positioned to face current challenges and seize future opportunities in the toy industry.

About The Toy Association

The Toy Association is a prestigious trade body founded in 1916, representing businesses involved in the toy and youth entertainment sector. The Association plays a significant role in advocating for the interests of its 900 members, providing insights and guidance on trends, safety standards, and market dynamics. With an annual economic impact of $157.5 billion, it supports the grandeur of the youth entertainment industry.

The Toy Association is the industry's voice, emphasizing the developmental benefits of play while ensuring the highest safety standards in toys. The Association’s commitment to advocacy is evident through its global initiatives, including the renowned Toy Fair held in New York City and its philanthropic branch, The Toy Foundation, which has brought play to over 33 million children in need worldwide.

Frequently Asked Questions

Who are the new members of The Toy Association’s leadership team?

Jeff Snyderman has been appointed as Chief Financial Officer, and Maria Sierra is now Vice President of Government Affairs.

What prior experience does Jeff Snyderman bring to his role?

Snyderman comes with extensive experience, having served as CFO for Horizon Group USA and in various finance roles at Toys "R" Us.

What initiatives will Maria Sierra focus on in her new position?

Sierra will focus on advocacy related to legislation affecting the toy industry, particularly in areas like intellectual property and product safety.

How does The Toy Association plan on using these new hires?

The Association aims to enhance member services and adapt to changing market dynamics through the expertise of Snyderman and Sierra.

What is the historical significance of The Toy Association?

Founded in 1916, The Toy Association has been pivotal in advocating for the toy industry and establishing safety standards for children's toys.

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