Exciting Highlights from the 2025 Sands Shopping Carnival Event

Celebrating the 2025 Sands Shopping Carnival
The 2025 Sands Shopping Carnival, hosted at The Venetian Cotai Expo, marks its sixth edition and has captured the hearts of many. Even though it concluded a day early due to a typhoon, this unique event showcased an impressive array of products and activities that drew nearly 110,000 visitors over its three-day run.
Event Details and Participation
This year’s carnival, taking place from July 17-19, demonstrated an overwhelming response, close to last year's four-day attendance figures. Since its inception in 2020, total attendance has surpassed 640,000, solidifying its status as Macao's largest sales event.
Collaborations and Partnerships
Organized by Sands China Ltd., in partnership with the local Chamber of Commerce, the carnival has made significant strides in supporting local small- and medium-sized enterprises (SMEs). The event not only promotes local businesses but also fosters connections between Sands retailers, NGOs, and the vibrant arts community.
Diverse Exhibition Zones
With over 580 booths across eight exhibition areas, this carnival offered everything from household products to gourmet foods. New this year was a coffee zone, reflecting the blossoming café culture in Macao, adding delightful coffee offerings to eager patrons. An open-mic space provided an opportunity for talented musicians to showcase their skills, enhancing the carnival’s jovial atmosphere.
A Memorable Experience for Attendees
Dr. Wilfred Wong, executive vice chairman of Sands China Ltd., expressed gratitude to all supporters who turned out for the event despite the weather challenges. The positive feedback from both locals and tourists highlights how the unique model of combining various local SMEs and retailers created a buzz and excitement.
Community Engagement and Activities
The event featured captivating activities such as the ICBC ePay Presents: Greater Bay Area Karaoke King Singing Competition, which engaged over 100 contestants and entertained audiences with various performances. Community organizations were invited to participate, raising awareness about their services to residents and visitors while promoting social inclusion.
Volunteer and Support Initiatives
Sands Cares Ambassadors played a vital role in the carnival by assisting community groups. They provided support for children from the Salvation Army Joy Family Integrated Service Centre and hosted activities like the BOC Smart Kids Presents: Little Master Chef Workshop. This interactive experience allowed families to bond over sushi preparation, blending fun and culinary education seamlessly.
Environmental Awareness Campaigns
In line with global sustainability efforts, the carnival was mindful of its environmental impact. Partnering with local NGOs, officials demonstrated effective recycling methods and promoted initiatives aimed at reducing plastic waste. Workshops helped attendees embrace eco-friendly practices and presented creative ways to manage waste.
Future Prospects for Sands China Ltd.
Sands China Ltd. aims to nurture local talent and support budding entrepreneurs. The Community Revitalisation Series, highlighting programs like the Entrepreneurship Recruitment Programme, provided platforms for local businesses, further intertwining their growth with the carnival’s vibrant atmosphere. Women from the Sands EmpowHER group showcased their talents, reinforcing the importance of professional development in the community.
As the carnival continues to evolve, it will remain a beacon of local pride, creativity, and community bonding in Macao. The partnership between Sands China Ltd. and the local community ensures that future events will blend entertainment with valuable cultural experiences.
Frequently Asked Questions
What is the Sands Shopping Carnival?
The Sands Shopping Carnival is an annual event organized by Sands China Ltd. to promote local businesses, culture, and community engagement through various activities and exhibitions.
How many visitors attended the 2025 Sands Shopping Carnival?
This year, nearly 110,000 visitors attended the carnival, marking a remarkable turnout for its three-day run.
What new features were added to the carnival this year?
This year introduced a coffee zone that highlighted Macao’s growing café culture, along with various entertainment activities such as live music performances.
How does Sands China support local businesses?
Sands China promotes local SMEs by creating opportunities for them to showcase their products at the carnival, fostering partnerships, and enhancing community outreach efforts.
What environmental initiatives were highlighted during the carnival?
The carnival featured workshops on recycling and sustainability, aligning with Sands China’s commitment to eco-friendly practices and responsible waste management.
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