Exciting Developments at The Toy Association's New Showroom

The Toy Association Unveils The New Toy Building

The Toy Association is making waves in the toy industry with the debut of 'The New Toy Building' in Los Angeles. This initiative invites organizations from around the world to establish vibrant, year-round showrooms in a meticulously designed space located at 101 Continental Blvd. The facility features four modern floors with 65 premium showrooms, all set to welcome tenants on August 1, 2025.

A Strategic Location for Toy Businesses

Situated in the heart of El Segundo's toy district, The Toy Building is strategically placed within easy reach of numerous global toy manufacturers. This proximity is ideal for companies large and small looking to engage with buyers and showcase their products throughout the year. It serves as a hub where innovative ideas can come to life, allowing emerging toy brands to thrive alongside established companies.

Space Designed by Industry Experts

Greg Ahearn, president & CEO of The Toy Association, emphasizes that this space is designed by toy people, for toy people. The facility boasts competitive rates, premium amenities, and state-of-the-art technology, providing companies with everything they need to succeed. The focus is on creating an environment that fosters not just business but also fun and engagement among industry players.

Creating Connections

The New Toy Building will cater to a diverse range of visitors, including buyers, media, entertainment executives, and designers. The thoughtfully designed common areas will offer private meeting rooms, lounges, and courtyards, all aimed at fostering relationships and encouraging creative collaboration across the toy industry.

Networking Opportunities and Events

In addition to showroom availability, The Toy Association is organizing marketplace activities that coincide with the LA Fall Preview set for September 8 to 19, 2025. These marketplace activities will include networking events, educational sessions, and philanthropic opportunities, aimed at uniting the global toy community.

Flexible Showroom Solutions

Showrooms are available on a first-come, first-served basis, with options ranging from 475 to over 1,920 square feet. Lease terms can vary from 3 to 5 years or longer, accommodating the diverse needs of various companies. Interested parties can find more details on the Toy Association's website, enabling them to explore the ample opportunities this new facility offers.

About The Toy Association

Established in 1916, The Toy Association represents businesses involved in creating and distributing toys and youth entertainment products enjoyed by children. The association plays a crucial role in advocating for the industry's growth, which has a significant economic footprint, generating approximately $157.5 billion annually in the U.S. alone. The Toy Association is dedicated to promoting the essential benefits of play and ensuring safety standards in toy production.

Frequently Asked Questions

What is The New Toy Building?

The New Toy Building is a state-of-the-art showroom facility established by The Toy Association in Los Angeles, providing space for toy businesses year-round.

When will the showrooms be available?

The showrooms will be available for occupancy starting August 1, 2025.

What types of businesses can benefit from The New Toy Building?

Both large established companies and emerging toy businesses can use the space to showcase their products and connect with buyers.

How can businesses rent a showroom?

Interested companies can secure a showroom on a first-come, first-served basis, with various size options and lease terms available.

What events are planned for the LA Fall Preview?

The LA Fall Preview will feature marketplace activities led by The Toy Association, including networking events and educational sessions to engage the community.

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