Significant Changes at Schafer Condon Carter
New Leadership Team
At Schafer Condon Carter (SCC), the excitement and energy are palpable as the agency adapts to recent transformations. The new executive leadership team is steering the agency toward novel heights. Under the visionary leadership of President and CEO Ben Behrman, key figures like Craig Miller, Amy Cesta, and Joe Raser have stepped into pivotal roles, bringing fresh ideas and strategies.
Collectively, this leadership team boasts over fifty years of industry experience. Their extensive knowledge enhances SC's innovative approach in a competitive marketplace.
New Campaigns Taking Flight
To truly create impact, SCC has been actively engaging in a variety of campaigns aimed at both existing and new clients. The agency has recently launched comprehensive campaigns for notable names such as Old National Bank and Tootsie Roll Industries. This rigorous effort has not only cemented their existing client relations but has also attracted new clients including Giordano's and the US Highbush Blueberry Council. The results have been promising, demonstrating significant boosts in purchases, brand recognition, and revenue.
Industry accolades have also followed, with SCC receiving various prestigious awards such as ADDYs and Tellys, underscoring their commitment to creativity and effectiveness in the advertising space.
Acquisition of New Clients
Throughout the year, SCC has demonstrated remarkable growth, acquiring one new client assignment each month across diverse sectors ranging from tech to retail. The agency's ability to adapt and expand is evident in its impressive client roster changes including partnerships with the National Heritage Academy and Kemp Management Solutions. The agency’s expanded service offerings, notably in-house media and public relations, have fueled this growth.
Agency Positioning for Success
SCC has deeply embraced its philosophy of "Create. Impact," positioning itself as a challenger agency that prioritizes the bottom line results for its clients. This motto is not just a slogan; it reflects the agency's character and roots. With over 75% of their team remaining with the agency for more than six years, SCC prides itself on a collaborative and nurturing work environment, earning a reputation as a “Best Place to Work.”
Looking Ahead
As we move forward, Ben Behrman states, "We may be 36 years old, but we adopt a start-up mentality daily. It’s crucial we keep challenging ourselves to earn our client’s trust with every project and conversation. This dedication to evolving is what truly brings our motto to life, turning the concept of 'Create. Impact.' into tangible results."
About Schafer Condon Carter (SCC)
Founded in 1989, SCC has solidified its place as an independently owned, full-service creative agency, primarily focused on making impactful connections. Located in the vibrant Fulton Market area, SCC thrives with its philosophy geared toward growth for both clients and team members. They have executed exceptional projects across different sectors including healthcare, technology, and food, consistently facilitating significant business outcomes and enriched customer experiences. SCC has been recognized by Ad Age as a top Small Agency and has proudly claimed multiple regional Emmy awards. For more insights about SCC, visit www.SchaferCondonCarter.com.
Frequently Asked Questions
1. What leadership changes occurred at SCC?
The leadership team has seen key appointments with Ben Behrman as President and CEO, Craig Miller as Chief Creative Officer, and other strategic roles being filled.
2. What notable campaigns has SCC recently launched?
SCC has launched new campaigns for various clients, including Old National Bank and Giordano's, focusing on enhancing brand awareness and sales.
3. How many new clients did SCC acquire?
Throughout the past year, SCC successfully acquired one new client assignment per month, indicating robust growth and adaptability in various markets.
4. What is the core philosophy of SCC?
SCC's philosophy revolves around "Create. Impact," emphasizing creating meaningful work that contributes directly to client success and strong performance.
5. What recognition has SCC received?
Notable accolades include recognition in the form of ADDYs, Obies, and Tellys, showcasing SCC's creativity and effective marketing solutions.
