Exciting Collaboration: Harpoon Brewery and L.L.Bean Unite for Harvest Lager
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Harpoon Brewery and L.L.Bean Collaborate on a Unique Brew
In an exciting partnership, two iconic New England brands, Harpoon Brewery and L.L.Bean, have joined forces to unveil a special treat for beer enthusiasts and outdoor lovers alike. Introducing the Harpoon x L.L.Bean Harvest Lager, a limited-edition amber lager that embodies the spirit of camaraderie and craftsmanship cherished in the region. Brewed for the first time with malt sourced from Maine, this beer celebrates the beauty of nature and the joy of sharing experiences outdoors.
A Seasonal Brew for Every Adventure
The Harvest Lager is crafted with an easy-drinking profile, making it a breeze to enjoy during any fall outing. Available in 16-ounce four-packs and featured in Harpoon's annual Fall Mix Pack, this beer will also be served on draft at select locations throughout New England. As the crisp air invites outdoor adventures, this brew is perfect for toasting around the campfire or relaxing after a hike with friends.
Exciting Activities and Promotions
In tandem with the launch, the two brands have rolled out an engaging fall sweepstakes, giving one lucky winner a weekend trip for two to experience the thrill of outdoor adventures at the L.L.Bean Outdoor Discovery Center. From kayaking to stand-up paddleboarding, participants will dive into the heart of Maine's scenic landscapes during summer 2025. This exciting opportunity invites outdoor aficionados to embrace nature while experiencing the best of what both brands offer.
Beliefs and Values Behind the Collaboration
Representatives from both companies expressed enthusiasm about this collaboration, emphasizing shared values surrounding craftsmanship and creating quality products. Dan Kenary, CEO and Co-Founder of Mass. Bay Brewing Company, reflected on how the partnership honors the core values of both brands. He remarked that as fall approaches, it's important to create a beer that resonates with outdoor lovers of all walks of life—whether they're seasoned explorers or simply enjoy spending time with friends.
Participation in Iconic Events
Harpoon Brewery plans to showcase the Harvest Lager at their highly anticipated annual Octoberfest celebration, where patrons can immerse themselves in a festive atmosphere filled with crafts, food, and live music. Furthermore, to connect further with fans and provide memorable experiences, the Flannel Fridays series will also highlight the new brew. This initiative encourages customers to visit the brewery, relax, and indulge in fall-themed offerings while savoring their favorite Harpoon beers.
A Splash of New England Charm
As part of this seasonal initiative, L.L.Bean will make special appearances at Harpoon's Beer Hall, featuring a variety of fall apparel. Visitors will have the chance to take home personalized items right on-site, and they can engage with the iconic Bootmobile, creating memorable interactions and Instagram-worthy moments.
Brewing Expertise and Community Contributions
The Harpoon x L.L.Bean Harvest Lager boasts a 5% ABV, providing a refreshing taste ideal for the fall season. This partnership fosters not only a unique product but a passionate community deeply rooted in outdoor traditions. The connection of two storied brands allows them to champion the rich local resources of New England, as well as contribute positively to community-building through various events and initiatives.
About Harpoon Brewery
Founded in 1986, Harpoon Brewery has set the standard for craft brewing in New England, emerging as a pioneer in the industry. Their commitment to quality and innovation has led to a diverse lineup of award-winning beers, with the original IPA being a hallmark success. Now an employee-owned company, Harpoon Brewery continues to thrive, operating from two locations while maintaining its roots within the local community.
About L.L.Bean
L.L.Bean, a venerable name in outdoor gear and apparel, has been dedicated to enriching outdoor experiences since 1912. Adhering to its founder's principles, the company prides itself on quality and a steadfast commitment to customer satisfaction. With a rich history of giving back, L.L.Bean’s donations to community organizations reflect its ethos of inclusivity and access to nature for everyone.
Frequently Asked Questions
What is the Harpoon x L.L.Bean Harvest Lager?
The Harvest Lager is a limited-edition amber lager brewed with Maine-grown malt, highlighting the essence of New England's outdoor culture.
Where can I find the Harvest Lager?
The lager is available in 16-ounce four-packs, as part of Harpoon's 12-pack Fall Variety Mix, and on draft at select locations in New England.
Are there any special events related to the Harvest Lager?
Yes! Harpoon Brewery will feature the Lager during their Octoberfest celebration, and there will be pop-up events with L.L.Bean showcasing fall apparel.
What is the grand prize for the fall sweepstakes?
One winner will receive a weekend adventure trip for two at the L.L.Bean Outdoor Discovery Center, including various guided outdoor activities.
How does this collaboration reflect the brands' values?
The partnership exemplifies a shared commitment to quality, outdoor enjoyment, and community engagement, celebrating the spirit of New England.
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