Exciting Collaboration Between Standard Textile and Accor Group
New Partnership Overview
Standard Textile Co., Inc. and Accor are joining forces to unveil the Mascioni Hotel Collection, a luxury linen offering that will set new standards in guest comfort across premier hotels globally. This strategic alliance will encompass over 350 properties under the luxurious umbrella of Accor's brands.
The Significance of the Collaboration
The collaboration aims to enhance the luxury experience in esteemed hotel chains such as Fairmont, Sofitel Legend, Sofitel, and MGallery Collection. Each of these brands will uniquely adapt the collection to reflect their respective identities and values. The dedication to luxurious comfort speaks volumes about both brands' commitment to excellence.
Quality Craftsmanship in Linens
The Mascioni Hotel Collection features an exquisite range of bed and bath linens crafted from premium cotton. Guests can expect nothing less than unrivaled softness and durability. From the classic French elegance showcased at Sofitel to the modern designs found at MGallery Collection, each hotel will provide a unique experience enhanced by quality textiles.
Voices of Leadership
Omer Acar, CEO of Fairmont Hotels & Resorts, expressed enthusiasm about the collaboration, emphasizing the shared dedication to hospitality excellence. "This partnership is a true testament to our commitment to providing extraordinary experiences for our guests," he noted.
Innovative Designs from Italian Artistry
Accor continues to innovate by integrating Mascioni's artistic heritage into its luxurious offerings. Maud Bailly, the CEO overseeing the Sofitel and MGallery brands, highlighted the strategic collaboration as a means to redefine in-room elegance. By utilizing Italian textile artistry, this partnership elevates the standard of comfort for hotel guests.
About the Mascioni Brand
Founded in 1957, the Mascioni brand has built a reputation for quality and innovation in the textile industry, particularly within the hospitality sector. Acquired by Standard Textile in 2018, it has become synonymous with high-end linens and guest comfort.
Commitment to Sustainability
Part of this collaboration's ethos is a commitment to sustainability. The Mascioni Hotel Collection proudly carries the OEKO-TEX Standard 100 certification. This ensures that guests enjoy linens free from harmful substances, promoting both safety and environmental stewardship.
About Standard Textile
Standard Textile, founded in 1940, is renowned for its innovation and quality in textiles. With a variety of patents and a strong commitment to sustainable practices, the company leads the market in providing total solutions for institutional textiles and apparel. Its global infrastructure enables it to serve diverse sectors, including healthcare and hospitality.
About Accor
Accor is a global leader in hospitality, offering a wide range of services across more than 110 countries. With over 5,700 hotels and resorts in its portfolio, Accor is focused on creating unique guest experiences and fostering community engagement. The brand emphasizes responsible tourism and sustainability initiatives, ensuring its operations align with a conscientious business model.
Leadership Contact Information
For inquiries related to this partnership, you can reach out to Judy Sroufe, Vice President of Brand Marketing and Communications at Standard Textile Co., Inc. She can be contacted via email for further discussion and insights.
Frequently Asked Questions
What is the Mascioni Hotel Collection?
The Mascioni Hotel Collection is a range of luxurious linens designed specifically for high-end hotels, aiming to enhance guest comfort.
Which hotels will feature the Mascioni Hotel Collection?
The collection will be available at several of Accor's luxury brands including Fairmont, Sofitel, and MGallery.
What materials are used in the Mascioni Hotel Collection?
The linens are crafted from premium cotton, ensuring superior softness and durability for hotel guests.
Is the Mascioni Hotel Collection environmentally friendly?
Yes, the collection holds the OEKO-TEX Standard 100 certification, indicating that it is free from harmful substances.
When did Standard Textile acquire the Mascioni brand?
Standard Textile acquired Mascioni in 2018, further enhancing its portfolio in the hospitality textile industry.
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