Exciting Collaboration Between ExtraMile and Dignitas Unveiled
Dignitas has announced a thrilling partnership with ExtraMile to launch an Official Roadtrip campaign, transforming the gaming and esports experience for fans along the way. This initiative will mark a journey from Phoenix to Los Angeles, filled with excitement and dynamic engagement opportunities for fans and gamers alike.
Roadtrip Highlights: A Journey of Experiences
The roadtrip aims to showcase Fortnite's top talents creating engaging content and making stops at various ExtraMile locations. The adventure not only brings gamers together but also celebrates the unique experiences offered at each stop, including beautiful sights and engaging fan interactions.
Documenting Creativity on the Road
During the trip, fans will get a front-row seat to the creative process. Fortnite creators will generate compelling daily content while interacting with fans at select ExtraMile stops. Significant landmarks such as the Grand Canyon and Zion National Park will serve as backdrops for this engaging journey, enhancing the narrative of the roadtrip.
Tailgating at the Riot Games Arena
The roadtrip will culminate with a fan tailgate at the iconic Riot Games Arena, coinciding with the opening weekend of the League of Legends Championship Series (LCS). Here, Dignitas and ExtraMile will host a free fan experience that includes interactive activities, exciting giveaways, and opportunities to meet players, creating memorable moments that resonate with the gaming community.
Community and Connection: The Core Values
Through this collaboration, both Dignitas and ExtraMile aim to bring communities together. Dignitas’ emphasis on community-first experiences aligns perfectly with ExtraMile’s customer-oriented approach. This joint effort aims to connect with gamers across the Southwest and in major cities like Los Angeles, creating a unique atmosphere of belonging and engagement.
What Fans Can Expect?
Fans attending the tailgate can look forward to exciting activities, including chances for photographs, meet-and-greets, and of course, enjoying ExtraGood™ snacks provided by ExtraMile. This initiative showcases how brands like ExtraMile are changing the landscape, making road trips more than just travel—they’re crafting vital community experiences.
The Streaming Finale
After the final event, fans will have the opportunity to watch a live Twitch stream with all the participating talents, showing behind-the-scenes insights and reactions to the amazing content created during the trip. This provides a closing chapter that involves fans even more in the process, illustrating the collaboration’s thoughtfulness and inclusiveness.
About ExtraMile
ExtraMile Convenience Stores LLC, a joint venture between Chevron U.S.A. Inc. and Jacksons Food Stores, operates over 1,100 convenience store locations. The stores provide high-quality products and a rewarding shopping experience while expanding digital capabilities to enhance customer engagement through the ExtraMile Rewards program.
About Dignitas and New Meta Entertainment
Dignitas has paved the way as a prominent esports organization, gaining recognition for its extensive achievements across various gaming titles. Since acquiring Dignitas in 2016, the Philadelphia 76ers have supported its growth alongside New Meta Entertainment, which focuses on innovative opportunities in the esports space. Dignitas fields teams in major games like Fortnite and League of Legends, showcasing their commitment to fostering competitive gaming.
Frequently Asked Questions
What is the Official Roadtrip Campaign?
The Official Roadtrip Campaign is a collaboration between Dignitas and ExtraMile featuring a journey from Phoenix to Los Angeles, engaging fans with top Fortnite talents.
How can fans participate in the tailgate event?
Fans can participate in the free tailgate event at the Riot Games Arena opening weekend, which includes interactive fan moments and meet-and-greets.
What content will be created during the roadtrip?
Top Fortnite creators will produce daily content while stopping at ExtraMile locations, highlighting the journey and fan engagement activities.
What is the significance of the partnership?
This partnership aims to enhance community engagement, offering fans unforgettable experiences and memorable interactions with gaming influencers.
How will fans be able to watch the final content?
After the roadtrip, a live Twitch stream will showcase the final edited content and provide insights into the creators’ experiences during the journey.
