Exciting Collaboration Between Enthusiast Gaming and Frigo Cheese Heads

Enthusiast Gaming's New Partnership with Frigo Cheese Heads

Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming” or the “Company”) (TSX: EGLX), known for its innovative gaming media and entertainment solutions, has formed an exciting partnership with Frigo Cheese Heads, the popular string cheese brand owned by Saputo. This collaboration is set to bring engaging experiences to fans through various sponsored activations, including a major media sponsorship for the much-anticipated debut episode of the third season of NFL Tuesday Night Gaming (NFL TNG).

Sponsored Segments and Star Talent

The partnership is highlighted by Frigo Cheese Heads sponsoring the fun segment titled ‘Chomp or Peel’, where participants are categorized based on their cheese-eating preferences. This entertaining format saw personalities join teams determined by whether they prefer to 'Chomp' or 'Peel' their string cheese. In addition to this, Frigo Cheese Heads also took center stage in two promotional pieces featuring renowned Super Bowl™ champion T.J. Ward and the exciting YouTube content creator Matthew ‘MMG’ Meagher as they shared their thoughts on football alongside their personal Top 10 Team Power Rankings.

Building Brand Awareness

Jenny Englert, the marketing director at Saputo USA, expressed enthusiasm about the new partnership, stating, "We’re excited to partner with Enthusiast Gaming as a segment sponsor of the debut of its third season of NFL Tuesday Night Gaming. Cheese Heads is a brand that strongly supports young people expressing themselves creatively - whether that’s in the way they make a trick play while gaming or how they choose to eat their string cheese.”

Impressive Viewer Engagement

The premiere episode of NFL TNG already demonstrated its appeal, achieving over 7.4 million impressions within the first week. This success is built upon the momentum from this summer's NFL FLAG SPECIAL and signals a strong interest in the NFL Kickoff. The latest season debut saw a noteworthy increase of 30% in impressions over previous off-season episodes, showcasing the dynamic growth of NFL Tuesday Night Gaming.

Game Together: New Couch Co-op Format

John Norwood, Executive Vice President of Content at Enthusiast Gaming, noted, "Season 3 of NFL TNG is all about hosting gamers and NFL players who want to share in the experience of gaming together, and NFL TNG’s new couch co-op format delivers that. We’re seeing immediate results in this new iteration of the program, which is delivering strong viewership and retention, allowing us to target these engaged viewers with integrated branded moments that build brand awareness and consideration for our media partners.”

About Enthusiast Gaming

Enthusiast Gaming stands as the premier gaming media and entertainment hub in North America. It has constructed a vast platform where video game enthusiasts and esports fans can connect, engage, and compete at a global level. By juggling the elements of its five core pillars—creators, content, communities, games, and experiences—Enthusiast Gaming affords marketers unique avenues for crafting integrated brand solutions that resonate with both Gen Z and Millennial audiences. With its proprietary blend of digital media, content, and gaming assets, the company is continually growing its network of communities reflecting the diverse and vibrant world of gaming enthusiasts today.

Frequently Asked Questions

What is the primary focus of the Enthusiast Gaming and Frigo Cheese Heads partnership?

The partnership is focused on creating engaging content through media sponsorships, particularly in the realm of gaming entertainment.

What was the unique segment sponsored by Frigo Cheese Heads?

Frigo Cheese Heads sponsored the ‘Chomp or Peel’ segment that involved participants choosing how they prefer to eat their string cheese.

How did the premiere episode perform?

The premiere episode surpassed 7.4 million impressions within its first week, marking a significant increase in audience engagement.

What type of content does Enthusiast Gaming focus on?

Enthusiast Gaming focuses on creating content for video game enthusiasts and esports fans, leveraging its core pillars for an immersive experience.

Who are some notable personalities featured in the partnership?

The partnership featured Super Bowl™ champion T.J. Ward and YouTube gaming star Matthew ‘MMG’ Meagher, who provided insights into the game and rankings.

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