Evidnt and The Trade Desk Unite for Enhanced Advertising Strategies
Evidnt and The Trade Desk Unite for Enhanced Advertising Strategies
Evidnt, a leading data intelligence platform for brands, is excited to announce its integration with The Trade Desk, a global leader in programmatic advertising. This collaboration is a significant step towards enhancing data-driven capabilities in advertising, enabling advertisers to gain smarter insights and achieve better performance.
The Benefits of Seamless Integration
With this integration, advertisers will have immediate access to Evidnt’s high-quality data on The Trade Desk's platform, empowering them to fine-tune their targeting efforts, align campaigns with sales trends, and enhance advertising effectiveness.
Precision Targeting for Better Results
Evidnt's sophisticated audience segmentation and behavioral insights enable advertisers to focus on reaching their most relevant consumers at crucial moments. By harnessing this data, brands can craft more personalized and effective campaigns that resonate with their target audience.
Real-Time Synchronization for Agile Campaigns
Real-time data updates provided by Evidnt ensure that advertising efforts remain flexible and responsive to changing market conditions. Advertisers can adjust their strategies almost instantaneously, ensuring they capitalize on emerging trends.
Streamlined Advertising Processes
This partnership leads to an easier workflow, allowing advertisers to effectively use Evidnt's insights right within The Trade Desk's user-friendly platform. This streamlined experience translates into more productive campaign management.
Impactful Measurement Techniques
Brands now have the ability to measure the impact of their advertising efforts more accurately, thanks to Evidnt's focus on privacy-conscious measurement methods. This ensures that brands can understand their campaign performance while maintaining consumer trust and privacy.
Driving Success for Major Brands
Evidnt has a proven track record of fostering substantial incremental sales for industry giants like Constellation Brands, Coca-Cola, and Unilever. This integration increases access to enhanced data, promoting better optimization across various platforms on The Trade Desk, which amplifies the advertising impact.
Expert Insights on the Partnership
According to Max Jaffe, Director of Trading at The Trade Desk, this union enriches their platform’s capabilities by adding precision and actionable insights. He believes that the integration will yield positive outcomes across the broader advertising landscape.
Revolutionizing Advertising Methodologies
This partnership has the potential to transform the landscape of programmatic advertising, paving the way for increased transparency and efficiency. Marketers now have the tools to reach their advertising goals with exceptional effectiveness and results-driven strategies.
About Evidnt
Evidnt focuses on leveraging data intelligence to help businesses unlock actionable insights and advanced analytics. By utilizing pioneering technology and providing tools for data-driven decision-making, Evidnt supports its clients in achieving concrete business results.
About The Trade Desk
The Trade Desk empowers advertising buyers through its advanced cloud-based platform. It allows advertisers to manage and optimize campaigns across formats like video, display, mobile, and connected TV, achieving unmatched precision in their marketing efforts.
Frequently Asked Questions
What does the integration of Evidnt and The Trade Desk entail?
The integration allows advertisers access to Evidnt's data on The Trade Desk's platform, enhancing their data-driven advertising capabilities.
What benefits do advertisers gain from this partnership?
Advertisers can achieve precision targeting, real-time data synchronization, and streamlined campaign management.
Who are some major brands using Evidnt's platform?
Industry leaders such as Constellation Brands, Coca-Cola, and Unilever have successfully utilized Evidnt's solutions on The Trade Desk.
How does privacy impact the new measurement techniques?
Evidnt's methods prioritize consumer privacy while enabling brands to analyze their campaign effectiveness over larger impression scales.
Why is this partnership significant for programmatic advertising?
This collaboration enhances transparency and efficiency in programmatic buying, helping brands achieve better advertising performance.
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