European Cities Shine in Global Tourism City Rankings
European Cities Shine in Global Tourism City Rankings
Yanolja Research, a leading institute in the travel and tourism sector, recently introduced the 'Yanolja Attractiveness Index' at the Global Tourism City Attractiveness Evaluation seminar. This innovative index uniquely assesses the appeal of major tourist cities from the standpoint of international travelers.
Created by Yanolja Research in collaboration with Purdue University's CHRIBA and Kyung Hee University’s H&T Analytics Center, the index evaluated the attractiveness of 191 tourism cities worldwide. Topping the index, Osaka, Japan secured the number one position, while European destinations garnered significant attention, especially Paris, which ranked second overall.
Highlighting European Appeal in Global Tourism
The findings of the Yanolja Attractiveness Index reveal Europe’s substantial impact on the global tourism landscape, highlighting several European cities in the overall Top 50. Noteworthy among them is London, coming in at 6th place, followed closely by Rome at 8th, and Berlin at 22nd, showcasing their enduring allure based on historical significance and vibrant urban culture.
Other prominent ranking cities from Europe include Barcelona at 25th, Madrid at 29th, Venice at 32nd, Florence at 34th, Milan at 37th, Brussels at 42nd, and Nice at 44th. This diverse representation reflects the widespread appreciation of urban tourism across key European nations, including the United Kingdom, Italy, Germany, Spain, and Belgium.
Unveiling a New Metric: The 'Affection' of Cities
A key feature of the Yanolja Attractiveness Index is its distinction from traditional measures of tourism competitiveness. Instead of merely evaluating infrastructure and visitation numbers, the index prioritizes the appeal of a city through two fundamental pillars: 'Tourism City Attractiveness' and 'Tourism City Reputation.' This multifaceted assessment covers four core dimensions: Natural Beauty, Cultural Heritage, Experiential Opportunities, and Hospitality.
Dr. SooCheong Jang, Professor at Purdue University and head of Yanolja Research, shared insights on the findings, stating, "The Yanolja Attractiveness Index marks the first initiative to analyze what makes a tourism city appealing by considering real tourist feedback. This approach goes beyond evaluations focused solely on infrastructure. The impressive rankings achieved by cities across different regions, including Europe, highlight the shifting preferences of today’s travelers. For tourism cities aiming to excel in the global market, embracing their distinctive characteristics will be a crucial strategy moving forward."
Yanolja Research aims to publish the Yanolja Attractiveness Index annually. The detailed results and analysis will be made available, reflecting ongoing trends and changes in the tourism industry.
Frequently Asked Questions
What is the Yanolja Attractiveness Index?
The Yanolja Attractiveness Index evaluates the appeal of major tourism cities based on global traveler perspectives, focusing on factors like beauty and hospitality.
Which city ranked first in the 2025 Yanolja Attractiveness Index?
Osaka, Japan, secured the top position in the Yanolja Attractiveness Index for 2025.
How did Paris perform in the rankings?
Paris achieved an impressive second place in the Yanolja Attractiveness Index, highlighting its global appeal to travelers.
What are some other top-ranking European cities?
Other notable European cities include London (6th), Rome (8th), and Berlin (22nd), showcasing strong tourism appeal.
How often will the Yanolja Attractiveness Index be published?
The Yanolja Research plans to announce the Yanolja Attractiveness Index annually.
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