ESW Welcomes Tonia Luykx as Chief Revenue Officer, Enhancing Growth

ESW Strengthens Leadership with New Chief Revenue Officer

ESW, a recognized leader in the eCommerce sector, has announced the appointment of Tonia Luykx as their new Chief Revenue Officer (CRO). Bringing with her a wealth of experience, Luykx previously held the position of CRO at Xeneta, renowned for creating the world’s largest freight intelligence and analytics platform. Her transfer to ESW’s headquarters in Dublin marks a significant move that aligns with the company’s strategic growth goals.

A Vision for Global Expansion

In her new role, Luykx will directly report to Chief Executive Officer Eric Eichmann. Eichmann expressed confidence in Luykx’s international experience and capabilities, stating, “Tonia’s extensive international experience leading strategic planning, marketing, customer success, and sales for some of the world’s top businesses makes her the perfect candidate to fill this role.” He underlined that her robust understanding of enterprise solutions, particularly in shipping, payments, fraud, and customer service, will be invaluable as ESW navigates new business verticals and markets.

The Market Context

In a world where global brands are increasingly seeking reliable leadership amidst complex international commerce, Luykx’s insights are poised to guide ESW in enhancing its service offerings. As she noted, “ESW is well-established in working with some of the world’s leading retailers to expand globally.” This commitment to empowering brands to manage their direct channels will undoubtedly lead to better consumer experiences.

Background and Expertise of Tonia Luykx

Luykx arrives at ESW with over 20 years of experience in sales and leadership roles. Before her tenure at Xeneta, she held critical positions at Sift, where she served as Vice President of Global Sales and Interim CRO. Her diverse expertise includes leadership roles at Amazon Pay for the UK and Ireland, as well as strategic sales management at Dropbox and Google Enterprise Ireland. Her extensive background in technology and enterprise solutions, bolstered by a Master’s in Information Technology from University of Galway, positions her as a powerhouse in the eCommerce landscape.

About ESW

Founded with the vision to simplify international eCommerce, ESW aids leading brands in overcoming the complexities associated with cross-border sales. The company prides itself on transforming the online shopping experience through effective localization strategies, enhancing customer loyalty, and ensuring smooth transactions across various international markets. With an impressive setup of infrastructures including offices in New York, Dublin, Madrid, and Singapore, ESW plays a pivotal role in assisting brands in reaching over 200 global markets.

Building a Better eCommerce Experience

At the core of ESW's mission is fostering a seamless shopping experience that prioritizes customer satisfaction and business growth. By integrating frictionless payment solutions, fast and reliable shipping, and a focus on compliance and regulatory risk management, ESW is dedicated to empowering brands to thrive internationally.

Frequently Asked Questions

Who is the new Chief Revenue Officer at ESW?

Tonia Luykx has been appointed as the new Chief Revenue Officer at ESW.

What experience does Tonia Luykx bring to ESW?

Tonia Luykx has over 20 years of leadership experience, having served as CRO at Xeneta and held key roles at Sift, Amazon Pay, and Dropbox.

What is ESW's mission?

ESW aims to simplify global eCommerce by offering solutions that reduce cross-border complexity and enhance customer engagement.

Where are ESW's offices located?

ESW has offices in New York, Dublin, Madrid, and Singapore, serving brands globally.

How does ESW support international brands?

ESW supports international brands through localized online shopping experiences, frictionless checkouts, and effective market strategies.

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