Espolòn Tequila Celebrates Día de los Muertos with Flor de Oro
Espolòn Tequila Announces Unique Flor de Oro Release
Espolòn Tequila, a brand synonymous with innovation and heritage, has unveiled a special treat just in time for a traditional Mexican holiday. In tribute to Día de los Muertos, the brand proudly introduces Flor de Oro, which translates to "Golden Flower". This limited-edition Reposado tequila is remarkable as it is the first of its kind to be infused with natural extracts from the marigold flower, creating a unique drinking experience that pays homage to the cultural significance of the holiday.
Celebrating Tradition and Innovation
Flor de Oro not only carries the beautiful essence of the marigold flower but also embodies the deep-rooted traditions surrounding Día de los Muertos. Aged in new oak barrels for two months, this premium expression boasts a delightful balance of floral and citrus notes from the marigolds intertwined with the sweet, rich flavors of American oak. The result is an elegant sipping experience, perfect for those celebratory gatherings with loved ones.
The Inspiration Behind Flor de Oro
Jesús Susunaga Acosta, the Maestro Tequilero at Espolòn Tequila, expressed the significance of the holiday in his life. He shared, "Día de Muertos is about family, tradition, and reflecting on precious memories with those we've lost. For Flor de Oro, we were inspired by the altar dedicated to our late founder and Master Distiller, Cirilo Oropeza, honoring our heritage and the memories that tequila evokes."
Interactive Celebrations and Community Engagement
In a bold collaboration, Espolòn has joined forces with renowned floral designer Raúl Àvila. Known for his stunning designs at the MET Gala, Àvila will create an immersive floral experience called the "Living Ofrenda". This extraordinary installation will be on display at Vanderbilt Hall to celebrate the importance of Día de los Muertos, inviting the public to engage with the rich traditions of the festival.
A Tribute Through Artistry
Raúl Àvila remarked on the emotional weight of the holiday, highlighting how marigolds serve as a guide for spirits returning to connect with their families. He stated, "The Living Ofrenda is a celebration of love and remembrance, artfully embodying the spirit of Día de los Muertos while connecting communities through creativity. This partnership with Espolòn encapsulates the vibrancy of our heritage in an authentic and unprecedented way."
A Unique Offerings for the Festivities
As part of this celebration, Espolòn Tequila will roll out Flor de Oro in select retailers leading up to Día de los Muertos at an MSRP of $43.99 per 750mL bottle. Each bottle features a newly designed label that proudly showcases Ramón, the brand's iconic rooster, by a beautifully decorated altar, symbolizing the connection to Cirilo Oropeza.
Perfect Drinks for Día de los Muertos
Espolòn encourages tequila lovers to indulge in their exclusive signature cocktails, including the Marigold Margarita and Flor de Oro Old Fashioned. Here are quick recipes for both:
Marigold Margarita
2 parts Espolòn Flor de Oro Reposado Tequila
1 part Fresh Lime Juice
0.5 part Agave Nectar
Instructions: Shake all ingredients vigorously with ice. Strain into a salted rim glass and garnish with a marigold flower or a lime wheel.
Flor de Oro Old Fashioned
2 parts Espolòn Flor de Oro Reposado Tequila
0.25 part Piloncillo/Panela Syrup (1:1)
2 dashes of Bittermens Orange Creams Citrate
Instructions: Stir all ingredients with ice, strain into a glass with a large ice cube and garnish with an orange twist.
About Espolòn Tequila
Espolòn is distilled from 100% hand-harvested Blue Weber Agave, reflecting the rich traditions from the Highlands of Jalisco. The brand celebrates Mexican culture through striking bottle designs inspired by the legendary artist José Guadalupe Posada, whose impactful artwork remains influential to this day. Each expression of Espolòn thrives on authenticity and innovative techniques, offering a true taste of Mexico.
Frequently Asked Questions
What is the significance of Flor de Oro?
Flor de Oro is a tequila infused with marigold extract, celebrating Día de los Muertos, and honoring loved ones who have passed away.
Where can I purchase Flor de Oro?
Flor de Oro will be available in select retailers nationwide as a limited release, in the lead-up to Día de los Muertos.
What are the suggested cocktails for Flor de Oro?
Recommended cocktails include the Marigold Margarita and Flor de Oro Old Fashioned, both designed to elevate your festive celebrations.
Who created the Living Ofrenda installation?
Renowned floral designer Raúl Àvila collaborated with Espolòn Tequila to create the Living Ofrenda, an interactive floral installation celebrating Día de los Muertos.
What does Flor de Oro mean?
Flor de Oro translates to "Golden Flower," symbolizing the marigold that is central to the Día de los Muertos celebrations.
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