Escalated.io Joins TAG's Data Center IP List for Enhanced Safety
Escalated.io Becomes Qualified Data Contributor to TAG's Data Center IP List
Escalated.io, an innovative ad fraud detection company, has recently announced its new role as a Qualified Data Contributor (QDC) to the TAG's Data Center IP (DCIP) list. This initiative represents a significant step in combating various types of invalid traffic within the digital advertising landscape.
Understanding the Role of TAG's Data Center IP List
The TAG (Trustworthy Accountability Group) manages the DCIP list, a crucial global certification program focused on enhancing safety and transparency in digital advertising. This list encompasses IP addresses recognized for high risks of generating invalid traffic (IVT). Companies within the advertising supply chain utilize this database to scrutinize transactions effectively and filter out questionable IP addresses.
Importance of Collaboration in Ad Fraud Prevention
The DCIP list is generated with the collaboration of qualified companies that assist in identifying and reviewing pertinent IP addresses. TAG releases an updated list monthly, reflecting ongoing efforts to maintain a transparent advertising environment. According to Kyle Smith, CEO of Escalated.io, "We're excited to be contributing and giving back to the community in this manner and doing our part to ensure the accuracy of the data." This collaboration underscores Escalated.io's commitment to combating ad fraud.
The Impact of Invalid Traffic on Advertising
Invalid traffic and fraudulent activity pose continual challenges for online advertising. Advertisers often see their budgets wasted, causing skewed campaign results, while publishers risk facing reduced revenue and reputational harm. As noted by Lisa Gansky, Director of Product Management at TAG, "The effectiveness of shared tools like the DCIP list depends on the support of companies like Escalated.io in sharing vital ad fraud intelligence with TAG each month." Escalated.io’s inclusion as a QDC highlights its leadership role in protecting the digital ad supply chain.
Leveraging Resources to Protect Against Ad Fraud
The use of collaborative resources such as the TAG DCIP list allows companies and brands to take meaningful strides in safeguarding themselves against invalid activities. Escalated.io's comprehensive ad fraud solutions are instrumental for companies aiming to mitigate risks associated with online advertising.
About Escalated.io
Escalated.io is a cutting-edge ad fraud vendor designed to operate seamlessly throughout the ad tech ecosystem, catering to both the sell-side and buy-side. The platform offers a suite of tools targeting real-time detection and prevention of both general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT). Additionally, it measures ad viewability to protect ad spend, revenue, and overall resources. Escalated.io employs innovative strategies to address the unique challenges faced by companies of all sizes, facilitating coverage in nearly any circumstance. The platform supports various advertising mediums including web, mobile web, in-app, and connected TV.
Contact Information
Kyle Smith, CEO
1.317.779.3432
[email protected]
Frequently Asked Questions
What is the purpose of TAG's Data Center IP List?
The TAG Data Center IP List is designed to identify high-risk IP addresses that may generate invalid traffic, helping companies in digital advertising maintain transparency and security.
How can companies benefit from Escalated.io's services?
Companies can use Escalated.io's tools for real-time detection and block invalid traffic, thereby protecting their advertising investments and improving campaign performance.
Who manages the TAG Data Center IP List?
The TAG, or Trustworthy Accountability Group, manages the Data Center IP List with contributions from various qualified companies to ensure data accuracy and reliability.
Why is combating invalid traffic essential for advertisers?
Combating invalid traffic is crucial because it prevents waste of advertising budgets, ensures accurate campaign performance tracking, and helps maintain the reputation of publishers and brands.
What innovative methods does Escalated.io employ?
Escalated.io uses advanced strategies for detecting and blocking both general and sophisticated invalid traffic, ensuring comprehensive protection across digital platforms.
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