Enterprise Mobility's People-First Growth Strategy Enhances Revenue
Empowering Growth through a People-First Strategy
Customer connection is at the heart of Enterprise Mobility, delivering tailored mobility solutions worldwide.
In the recent fiscal year, Enterprise Mobility's extensive team of over 90,000 members, operating in more than 9,500 locations globally, has successfully completed nearly 67 million individual car and truck rental transactions. This achievement marks a remarkable increase of over 6% compared to the previous year, underscoring the effectiveness of their customer-first mindset.
Celebrating Organizational Culture and Achievement
Chrissy Taylor, the president and CEO of Enterprise Mobility, emphasizes the importance of their dedicated team. "Our people are our greatest asset, and we've built a culture of connection throughout our organization with team members who listen to customers and understand their needs. This commitment is central to our success," she stated. The focus on nurturing employee engagement contributed to generating more than $39 billion in revenue across the company’s diverse portfolio.
Global Campaign: 'Here For It'
In this fiscal year, Enterprise launched its first global marketing campaign in multiple languages, showcasing its team members delivering customized solutions. The 'Here For It' campaign highlights the strength of their global network and the exceptional services they provide. Taylor mentioned, "This campaign shows how dedicated we are to meeting customer needs effectively, reinforcing our people-first approach."
Expansion and Innovation Across Operations
Enterprise Mobility has experienced significant growth in Europe, notably achieving record revenue while increasing customer transactions by more than 7%. The company has also expanded its rental car brands—Enterprise Rent-A-Car, National Car Rental, and Alamo—into new markets like Thailand, with plans for further expansion into Taiwan and Bahrain.
Innovative Solutions and Customer-Centric Services
Moreover, various divisions of Enterprise Mobility have flourished:
- Enterprise Fleet Management has expanded its fleet to over 900,000 vehicles in the U.S. and Canada while consistently achieving high customer satisfaction scores.
- Enterprise Car Sales opened five new dealerships, increasing its total to 166 with more in the pipeline, aiming to enhance customer experiences through new digital platforms.
- Commute with Enterprise, the largest vanpool provider in the U.S., has established partnerships with over 100 transit agencies, providing services to nearly 60,000 riders, effectively removing 50,000 vehicles off the road last year.
- Enterprise Truck Rental has opened 20 new locations, offering various truck services while maintaining high customer satisfaction throughout the year.
- In the U.K., Enterprise Car Club has electrified its fleet and attracted significant member engagement, a part of their broader environmental sustainability efforts.
Driving Future Mobility Innovation
Enterprise Mobility is committed to advancing mobility technology, aiming for over 800,000 connected vehicles by the year's end. By utilizing data analytics, the company seeks to enhance operational efficiency and customer experience, offering vital insights into vehicle health and maintenance.
As Taylor noted, "We are positioned to build consumer awareness and confidence in new vehicle technology as it emerges. Our collaboration with manufacturers enables positive experiences for our customers."
A Commitment to Community and Employee Engagement
The people-focused ethos of Enterprise Mobility extends beyond customers. Recently, the company earned the 2025 Gallup Exceptional Workplace Award, highlighting its strong employee engagement. This recognition marks the third consecutive year of achieving this honor.
More than 20,000 employees have transitioned into new roles or received promotions within the organization, further solidifying the company’s commitment to employee development.
Significant Community Contributions
Giving back to the community remains a core value for Enterprise Mobility. The company donated over $113 million to charitable organizations globally through its operating groups and the Enterprise Mobility Foundation.
Additionally, they are addressing food insecurity by committing over $200 million through initiatives poised to enhance social equity and support local non-profits.
The Disaster Relief Program has significantly impacted as well, directing over $22 million to assist in recovery efforts for major global disasters. With an extensive network and fleet, Enterprise Mobility is positioned to deliver immediate support during crises, helping communities effectively recover.
About Enterprise MobilityEnterprise Mobility is a recognized leader in providing mobility solutions that range from vehicle rentals to innovative fleet management services. Managing a diverse fleet of over 2.4 million vehicles across 90 countries, Enterprise remains dedicated to enhancing convenience and accessibility for their customers worldwide. Privately owned by the Taylor family, Enterprise encompasses renowned brands such as Enterprise Rent-A-Car, National Car Rental, and Alamo.
Frequently Asked Questions
What is the main focus of Enterprise Mobility?
Enterprise Mobility focuses on customer connection, providing tailored mobility solutions while prioritizing employee engagement.
How has Enterprise Mobility grown recently?
The company saw over 67 million rental transactions and generated more than $39 billion in revenue last fiscal year.
What is the 'Here For It' campaign?
'Here For It' is a global marketing initiative highlighting the company's service, showcasing real team members delivering mobility solutions.
What are some services offered by Enterprise Mobility?
Enterprise Mobility offers car rental, fleet management, car sales, and various transportation solutions to enhance user experience.
How does Enterprise Mobility give back to the community?
They donated over $113 million to charities and committed to various initiatives addressing social equity and community development.
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