Enhancing Digital Engagement: Eastman Credit Union's Approach

Enhancing Digital Engagement with WaveCX

In today's fast-paced digital landscape, financial institutions continuously adapt to meet the evolving needs of their members. Eastman Credit Union (ECU) has embraced this challenge through a partnership with WaveCX, a leading provider of digital product engagement solutions. This innovative collaboration aims to improve member engagement by creating comprehensible product demonstrations accessible through various channels.

Member-Centric Approach in Digital Banking

Eastman Credit Union, a well-established financial institution, has taken a proactive stance in enhancing member education. They understand that simply providing digital banking tools is not enough; educating members on how to effectively use these tools is essential. The partnership with WaveCX equips ECU with the ability to produce engaging demos that are easy to understand, thereby enhancing product adoption and overall user experience.

Boosting Engagement Through Innovative Demos

Since launching their first demo, ECU has witnessed remarkable engagement metrics. With over 60,000 total views and an impressive peak of 11,000+ monthly views during the third quarter, these demos have proven to be an effective tool for educating members about new offerings. Furthermore, the credit union maintains an average of 8,400 views per month across all WaveCX demos, illustrating strong ongoing interest.

Rapid Development of Educational Resources

When ECU introduced a new external loan payment system, their staff showcased the capability of WaveCX by creating a demo within just two days. This timely and informative resource quickly gained traction, raking in 4,600+ views within the first week and nearly 10,000 views in its initial month. Such swift response times underscore the seamless integration of WaveCX’s tools into ECU's operational framework.

Creating a Resource Library for Members

In addition to engaging demos, ECU has established a dedicated resource library called “Connect & Learn.” This comprehensive library houses tutorials and demonstrations that help members familiarize themselves with a variety of digital products and services. The resources are readily available on the credit union's website, mobile banking app, and a 55-inch interactive kiosk for staff use in branches and events, providing an impressive hands-on experience for members.

Testimonials from ECU Leadership

“The WaveCX platform allows us to create informative demos effortlessly, resulting in thousands of views each month and enhancing our overall member experience,” commented Whitley Starnes, eLearning Designer at Eastman Credit Union.

Additionally, Randel Taylor, Director of Digital Banking, noted, “We've been impressed with WaveCX's willingness to address our needs, and their support has empowered us to utilize the platform effectively.”

Driving the Future of Credit Unions

ECU is setting a benchmark in how credit unions navigate the digital banking space. With their commitment to empowering members through education, they are redefining expectations in member service. Jon Tvrdik, CEO of WaveCX, mentioned, “We are proud to support ECU in their mission to provide valuable educational resources that empower their members.”

About Eastman Credit Union

Eastman Credit Union operates as a not-for-profit financial cooperative. Based in Kingsport, Tenn., with 30 branches spread across several states, ECU stands among the top 50 largest credit unions in the nation. Serving over 340,000 members with a workforce exceeding 1,000, ECU is dedicated to enriching the financial wellbeing of its community.

About WaveCX

WaveCX is an innovative platform that enhances operational efficiency and customer engagement for financial institutions. By focusing on data-driven outcomes, WaveCX is transforming the engagement strategies of banks and credit unions, helping them thrive in the digital age.

Frequently Asked Questions

What is Eastman Credit Union's main goal with WaveCX?

ECU aims to improve member engagement and education through easily accessible digital product demos.

How has ECU's member engagement changed since using WaveCX?

ECU reports a significant increase in member engagement and product adoption, with thousands of views for their demos.

What types of educational resources are offered by ECU?

ECU provides a library of demos and tutorials covering various digital products and services for member education.

How quickly can ECU create product demonstrations?

ECU can develop demos within days, as evidenced by their swift rollout of a demo for a new loan payment system.

What impact has WaveCX had on ECU's digital strategy?

WaveCX has enhanced ECU's ability to deliver engaging educational content, positively affecting member experience and satisfaction.

About The Author

Hi there, As a writer and financial specialist, Henry Turner is passionate about guiding people through the complex world of finance. Having worked in finance for many years, I am an expert at simplifying difficult financial ideas into understandable, useful insights for my blog and articles. My goal is to arm you with the confidence and information you need to make wise financial choices.

Writing for a number of financial blogs has allowed me to interact with readers from novice investors looking for fresh ideas to seasoned investors starting their financial journeys. My mission is to enable everyone to understand and access finance, so enabling you to confidently and clearly reach your financial goals. I appreciate you traveling with me toward success and financial literacy.

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