Enhancing Adviser Services Through Innovative Technology Advances
Innovative Technologies to Support Advisers
Aviva is making significant strides in enhancing the adviser experience through innovative technology solutions. The company is continuously developing its platform to better support advisers with the latest tools, emphasizing technology solutions that streamline processes and improve service delivery.
Launch of Aviva Analytics Tool
What Aviva Analytics Offers
The recent introduction of the Aviva Analytics tool marks a pivotal step in this evolution. Currently live with a select number of adviser firms, this tool offers powerful management information (MI) and comprehensive reporting capabilities. By leveraging the scale and reliability of the Aviva platform, which successfully executes around 350,000 automated trades daily, this innovation stands to transform how advisers access and utilize data.
Impactful Data Management
With Aviva Analytics, advisers can access complex data reports that are easy to manipulate, allowing them to create bespoke reports without the hassle of exporting data to spreadsheets. This feature frees advisers to spend more time servicing their clients rather than grappling with cumbersome data management. It also provides access to a wealth of information filtered by various factors such as firm, investment type, and adviser type, fostering a more personalized adviser-client interaction.
Continuous Evolution of the Adviser Hub
The launch of Aviva Analytics is just one aspect of a broader strategy aimed at enhancing the Adviser Hub on the Aviva Platform. Alongside the Analytics offering, there is a focus on improving the availability of individual savings account (ISA) allowances and creating a consolidated view of fees and charges, which will help advisers provide clearer financial guidance to their clients.
Strengthening the Partnership with FNZ
This suite of innovations is a testament to the long-standing partnership between Aviva and FNZ, which has been active since 2018. The collaboration focuses on delivering an enhanced user experience for advisers, ensuring that the technology solutions developed are not only robust but also genuinely useful.
Insights from Leadership
Commitment to Adviser Needs
Al Ward, Head of Aviva Adviser Platform, expressed enthusiasm about the tools developed: "We are very excited about what Aviva Analytics will offer, and how it will support advisers in providing better MI for their interactions with their clients. We look forward to the feedback from adviser firms as we pilot this technology."
Focus on Delivering Practical Solutions
Alastair Conway, Group Head of FNZ UK, affirmed the partnership’s significance: "Our collaboration with Aviva represents a commitment to delivering meaningful innovation that is adviser-focused. It's about simplifying complexity and enabling better access to data and reporting." This synergy between both firms aims to ensure that innovations align with the real-world demands and routines of advisers.
Engagement in Industry Events
FNZ and Aviva's collaboration extends beyond technology development; they are also co-sponsoring the lang cat's AdviceTech Catwalk event, showcasing emerging technologies designed for financial advisers. This underscores their commitment to leading the industry toward a more tech-savvy future.
About Aviva
As the leading diversified insurer in the UK, Aviva has a rich history of over 325 years in caring for its customers. With more than 20.5 million clients, Aviva's mission is to empower individuals to plan for their futures, ensuring support during challenging times. In recent years, they have made significant strides toward sustainability, declaring an ambition to become Net Zero by 2040, further demonstrating their commitment to the environment and their customers.
Frequently Asked Questions
Why is Aviva introducing the Analytics tool?
The Analytics tool is designed to support advisers by providing advanced data management and reporting capabilities, enhancing client interactions.
How will the tool help financial advisers?
The tool allows advisers to generate bespoke reports easily and access comprehensive data without complicated processes, leading to better service for clients.
What is the significance of the partnership with FNZ?
The partnership aims to leverage shared technology expertise to create meaningful, adviser-focused innovations that enhance the overall advisory experience.
What are some other innovations from this partnership?
In addition to Aviva Analytics, the partnership has promoted improvements in ISA allowances and a streamlined view of fees, helping advisers guide their clients more effectively.
What is Aviva's commitment to sustainability?
Aviva is focused on becoming Net Zero by 2040 and is actively working towards their sustainability goals while impacting tomorrow's world.
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