Engaging the Youth: A Campaign for Global Impact and Change

Empowering Youth Voices at the UN Summit

Once Upon a Future emerges as a dynamic campaign aimed at amplifying the voices of young people during the significant UN Summit of the Future. This initiative seeks to inspire both leaders and youth, fostering a dialogue about what the future holds for upcoming generations.

The Largest Generation in History

As we stand on the brink of a demographic shift, it's important to recognize that today, half of the global population is under 30. This presents a unique opportunity and responsibility as we look toward the future. Projections indicate that before this century concludes, the world may welcome an additional 10 billion individuals. This campaign encourages us to reflect on the world we are building for these future generations.

Inviting Youth Engagement

The campaign, driven by a collaborative effort from various global partners, aims to invite the youth to engage in discussions and contribute to the future agenda at the upcoming Summit. It emphasizes the need for young voices to be heard, as they are integral to shaping policies that affect their lives and futures.

A Focus on the Pact for the Future

At its core, Once Upon a Future highlights the importance of reaching a consensus on the Pact for the Future. This newly proposed agreement seeks to strengthen international cooperation, allowing nations to effectively prepare for the multifaceted challenges of the 21st century. Issues such as environmental sustainability, peace, and technological advancement are at the forefront of this discussion.

Fostering Optimism Through Action

This campaign strives to shift the narrative from despair to hope, asking the empowering question: "What if we get it right?" This mindset not only motivates action but also reinforces the belief that positive change is possible when we work together.

Utilizing Modern Media to Engage the Youth

With a strategic partnership with Droga5, the campaign goes beyond conventional methods, employing creative storytelling and visual narratives that resonate with a younger audience. It encourages young people to share their stories and aspirations, creating a sense of ownership and participation in the future we all desire.

Interactive Experiential Activations

Among the exciting elements of the campaign is the youth-centric broadcast initiated in partnership with Droga5. Scheduled to premiere on YouTube, this event aims to educate and entertain audiences by delivering content through familiar channels and featuring personalities that resonate with young viewers.

The Role of the Summit

The Summit promises to be a groundbreaking event, facilitating discussions not only among political leaders but also with civil society and youth representatives. This inclusive approach aims to rejuvenate global cooperation strategies, paving the way for innovative solutions that are crucial for sustainable development.

Visualizing Possible Futures

An experiential activation known as the Tower Viewer will showcase two divergent futures, allowing participants to visualize the impact of today's decisions on tomorrow's world. This activation, based on meticulous research, serves as a powerful reminder of the significance of climate action and sustainable practices.

Leaders Speak Out

Prominent figures such as Elizabeth Cousens, President and CEO of the UN Foundation, emphasize the importance of this campaign. She expresses that the future belongs to the youth, urging action that aligns with their needs and aspirations. This sentiment is echoed by David Ohana, who insists on the necessity of bold, transformative efforts to initiate meaningful change.

The UN Foundation’s Commitment

The commitment of the UN Foundation to supporting such initiatives highlights the collaborative effort to solve pressing global issues. Over the past 25 years, the Foundation has been pivotal in establishing innovative partnerships aimed at fostering global development and addressing urgent challenges.

Frequently Asked Questions

What is the Once Upon a Future campaign?

The Once Upon a Future campaign is an initiative aimed at engaging youth in discussions surrounding the UN Summit of the Future, encouraging them to voice their ideas and aspirations.

Why is youth participation important at the UN Summit?

Youth participation is crucial because they represent the future of our society; their input can shape policies and strategies that affect generations to come.

What does the Pact for the Future entail?

The Pact for the Future is a proposed agreement designed to enhance international cooperation and address various pressing issues such as climate change and digital governance.

How can young people get involved in the campaign?

Young people can participate by engaging with campaign initiatives, sharing their stories, and taking action towards creating a sustainable future through platforms like ActNow.

When will the Summit of the Future take place?

The Summit is scheduled for two days, bringing together leaders and youth to discuss and formulate actions for our common future.

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