Empowering Young Talent Through Bimbo Dream Program
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Empowering Girls Through The Bimbo Dream Program
The Bimbo Dream program inspires girls globally by encouraging them to follow the exemplary path of Aitana Bonmatí, a prominent football player on the Spanish national team and the ambassador of the BIMBO brand.
Training Opportunities at FC Barcelona
This year, 55 girls from 22 countries were granted the incredible opportunity to train at the renowned FC Barcelona facilities. This initiative signifies a commitment to nurturing young female athletes.
Overview of The Bimbo Dream Campaign
A five-part international campaign is set to unfold over the coming months, showcasing the 2024 global edition of The Bimbo Dream. The segments of this campaign include Putting the Team Together, Dreamers, Experience, Coming Home, and Global Recap, which will take place in August and September.
Highlights from The Bimbo Dream 2024
In 2024, Grupo Bimbo is thrilled to announce the successful launch of its global campaign, "The Bimbo Dream,” which facilitated the training of 55 girls from 22 countries led by Aitana Bonmatí at FC Barcelona’s esteemed facilities. These girls, aged between 10 and 13, were selected for their passion and dedication to soccer, all while exemplifying the spirit of teamwork and aspiration.
Previous Success in Argentina
The Bimbo Dream initiative built on the accomplishments of a similar project that took place in Argentina in 2023, where Grupo Bimbo supported three talented Argentinean girls in their soccer aspirations. This earlier project paved the way for further enhancement of the program, promoting sports development among young women.
Diverse Representation from Across the Globe
For the first global edition in 2024, participants included young athletes from various international programs, such as the Barça Academy, which supports girls from different countries, as well as initiatives such as Futbolito Bimbo in Mexico and “Campeonas de Sueños” in Central America, Ecuador, and Colombia. These representatives showcased the diversity and talent present in young female soccer players.
Building Skills and Knowledge
During their time in Barcelona, participants engaged in both soccer training and enriching recreational activities. They further attended a nutrition workshop led by FC Barcelona nutritionists to emphasize the importance of a balanced diet for optimal athletic performance. The girls also participated in crafting their unique recipes for the Champions Sandwich, reflecting a holistic approach to their training and well-being.
Looking Ahead to Future Editions
As part of the excitement for the second global edition in 2025, Grupo Bimbo is gearing up for a robust five-part international campaign, scheduled for release in August and September 2024. Through this campaign, the 55 participants will share their unique experiences in Barcelona, highlighting their journey and growth.
Partnership Between Grupo Bimbo and FC Barcelona
In 2022, Grupo Bimbo entered into a landmark agreement with FC Barcelona, where the BIMBO brand was designated as a global partner of the club. This partnership extends to encompass the women's division of FC Barcelona, demonstrating a shared vision for promoting female talent and equality in sports. In 2023, Aitana Bonmatí was named as a global ambassador for the BIMBO brand, showing the company’s commitment to supporting women's sports.
About Grupo Bimbo
Grupo Bimbo stands as the largest bakery company globally and a significant player in the snack market. With an extensive network comprising 227 plants and over 1,500 sales points across 35 countries, Grupo Bimbo's product range spans mainstream bread, pastries, cookies, and snacks. The company operates one of the largest distribution networks in the world, with over 57,000 routes and a workforce of 151,000 associates. Its shares are publicly traded on the Mexican Stock Exchange under the ticker symbol BIMBO and are available in the U.S. over-the-counter market under the ticker symbol BMBOY.
Media Contact:
Lauren Scully
Lauren.scully@buchananpr.com
Frequently Asked Questions
What is the Bimbo Dream program?
The Bimbo Dream program is an initiative by Grupo Bimbo that enables young girls to train with professional soccer teams, particularly FC Barcelona, fostering their athletic development.
How many girls participated in the 2024 edition of The Bimbo Dream?
In the 2024 edition of The Bimbo Dream, 55 girls from 22 countries participated in the training program at FC Barcelona.
Who is Aitana Bonmatí, and what is her role?
Aitana Bonmatí is a professional soccer player on the Spanish national team and an ambassador for the BIMBO brand. She serves as a source of inspiration for the participants.
What activities did the participants engage in during their training?
The participants engaged in soccer training sessions, recreational activities, and attended nutrition workshops to learn about healthy eating essential for athletes.
What is Grupo Bimbo's commitment to sports?
Grupo Bimbo is dedicated to promoting female talent, equality in sports, and healthy lifestyles through initiatives such as The Bimbo Dream program.
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