Empowering Women: MariMed and Keep A Breast's New Initiative
Innovative Collaboration for Awareness
MariMed’s popular brand, Betty’s Eddies, has recently announced an exciting partnership with the Keep A Breast Foundation (KAB) aimed at advancing breast cancer awareness and education. This collaboration marks the second annual initiative to highlight the importance of breast cancer screening and early detection, which can significantly impact treatment outcomes for millions affected by the disease.
Redesigned Packaging for a Cause
To honor this impactful campaign, Betty’s Eddies is introducing a limited-edition pink packaging for its widely-loved Ache Away Eddies fruit chews. Crafted with attention to detail, these all-natural cannabis fruit chews are infused with beneficial ingredients, including CBD, CBC, and THC, alongside turmeric and vitamin E. The limited-time packaging will be available for consumers in select states, raising awareness and funds for KAB’s educational mission.
Connecting Through Technology
The campaign also includes launching the KAB app, designed to educate users about breast self-exams and connect them with healthcare professionals if needed. This app aims to simplify the process for users, making breast health a priority while employing technology to bridge gaps in communication with healthcare systems.
Community Engagement with Merchandise
In addition to the product launch, the initiative will feature promotional items such as the Betty’s Loves Boobies bracelets and t-shirts, offered for free at various dispensary locations while supplies last. These community-oriented giveaways not only promote the cause but also engage local communities in meaningful discussions about breast health.
Supporting Cancer Research and Awareness Events
The commitment to breast cancer awareness isn’t limited to product promotions. Betty’s Eddies will also sponsor significant events such as the Susan G. Komen More Than Pink Walk, which emphasizes community involvement in the fight against breast cancer. Such events are instrumental in gathering resources and support for patients navigating the complexities of the American healthcare system.
Empowering Health Education
As Sara Rosenfield, the Brand Manager for Betty’s Eddies, expressed, the partnership with KAB is a natural progression aligned with the brand’s commitment to health and wellness. The initiative aims to educate women on the vital importance of health checks in an engaging and approachable manner, ensuring that discussions around breast cancer become a part of everyday life.
About MariMed Inc.
MariMed Inc. stands out as a leading multi-state cannabis operator dedicated to enhancing lives through high-quality product offerings and community-centered initiatives. Known for its award-winning brands including Betty's Eddies, the company specializes in creating innovative cannabis-infused products engineered through careful cultivation and excellent horticultural practices. Through its commitment to excellence, MariMed has fostered consistent growth while focusing on quality and consumer education.
Frequently Asked Questions
What is the main goal of the partnership between MariMed and KAB?
The partnership aims to promote breast cancer awareness and education, focusing on the importance of early detection and self-checks.
How will the initiative raise funds for the Keep A Breast Foundation?
Through special packaging sales and merchandise giveaways, a portion of the proceeds will be donated to support KAB’s educational campaigns.
What kind of products does Betty’s Eddies offer?
Betty’s Eddies produces all-natural cannabis fruit chews infused with various beneficial ingredients, tailored for different effects.
Are the limited-edition products available nationwide?
No, the redesigned products will only be available in select states for a limited time.
How can individuals get involved in breast cancer awareness efforts?
Individuals can participate in local events like the Susan G. Komen walks, utilize the KAB app for education, and support brands committed to the cause.
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