Empowering Women Entrepreneurs with Innovative Billboard Campaign

Empowering Women Entrepreneurs with Innovative Billboard Campaign

In a bold move to uplift women-owned small businesses, Bethpage Federal Credit Union has unveiled a remarkable new initiative known as "Bethboards." This creative endeavor is set to provide female entrepreneurs with a brilliant platform for visibility by showcasing their businesses on high-traffic billboards throughout New York. The campaign not only highlights the significant contributions made by women-led enterprises but also aims to inspire the next generation of female leaders.

Supporting Women-Led Businesses

According to the U.S. Census Bureau's latest data, women-owned businesses represent a massive economic force, generating approximately $2.1 trillion in revenue and employing over 10 million individuals. Acknowledging this impact, Bethpage Federal Credit Union has decided to amplify the voices of these entrepreneurs by offering free advertising space on strategically positioned billboards known as "Bethboards." By promoting women-owned businesses, the initiative encourages economic growth and innovation among female entrepreneurs.

Nominations Open for Bethboards

The program encourages nominations from the community and business owners alike. Interested parties can nominate women-owned businesses to be featured on a Bethboard, allowing them to gain recognition and exposure. Evaluations will be conducted based on alignment with Bethpage's mission of enriching lives and communities, ensuring that meaningful stories and impactful businesses are highlighted. Nomination submissions are currently being accepted, creating an exciting opportunity for female entrepreneurs.

Launch of Bethboards in Times Square

The inception of the Bethboards was marked by the unveiling of two billboards in Times Square, showcasing notable women-led businesses such as Goalsetter—a financial literacy and smart saving app founded by Tanya VanCourt—and MGXW Consulting, a leadership development firm founded by industry experts Mimi Bishop and Jackie Ghedine. This visibility in one of the world's most famous intersections aims to inspire other women entrepreneurs to pursue their ambitions.

Celebrating Female Leadership

Linda Armyn, President & CEO of Bethpage Federal Credit Union, expressed the organization’s enthusiasm about this initiative by stating, "Women-owned small businesses are at the forefront of redefining the way business is done, and we are excited to celebrate them. We want to hear the stories of female leaders that are making a difference in their communities." This perspective highlights the commitment of Bethpage to uplift women in business through advocacy and support.

Financial Inclusivity through 'Money Like a Woman'

The Bethboards initiative is part of a broader campaign titled "Money Like a Woman." This movement emphasizes the importance of financial inclusivity and recognizes that women approach financial matters uniquely. Through this campaign, Bethpage celebrates women as key decision-makers in both business and household finances. The aim is to promote a collaborative and empowering environment for financial management, ensuring women feel confident in their financial capabilities.

About Bethpage Federal Credit Union

Bethpage Federal Credit Union has served its community for over 83 years and is the largest credit union in the Northeast Region. As a member-focused institution, it aims to enrich lives through competitive rates, low fees, and a range of personal and commercial financial services. The organization fosters a culture of diversity, equity, and community investment through various programs, including the Bethpage Cares initiative, which focuses on high-impact community programs.

As a federally chartered credit union available nationwide for those who open a membership account, Bethpage provides access to thousands of ATMs and branches, ensuring banking is convenient and accessible for all members.

Frequently Asked Questions

What is the Bethboards initiative?

The Bethboards initiative is a program launched by Bethpage Federal Credit Union to promote women-owned businesses through advertising on high-traffic billboards.

Who can be nominated for a Bethboard?

Community members and business owners can nominate women-owned businesses for visibility on Bethboards.

Where are the Bethboards located?

The initial Bethboards were launched in Times Square, New York, celebrating women-led businesses.

What is the goal of the 'Money Like a Woman' campaign?

The goal of the campaign is to promote financial inclusivity and recognize women's unique contributions to financial leadership.

How long has Bethpage Federal Credit Union been in service?

Bethpage Federal Credit Union has been enriching lives for over 83 years, focusing on community support and member satisfaction.

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