Empowering Self-Expression at Pride: Bed Head's Bold Salon

Celebrating Creative Self-Expression at Pride

Bed Head, the iconic brand known for its innovative haircare and styling products, is gearing up to make a significant statement at Pride. This vibrant celebration revolves around empowering attendees to express their uniqueness through an engaging pop-up salon experience titled "Hold Your Head High." This activation invites everyone to participate in a day filled with creativity and huge fun.

Interactive Pop-Up Salon Experience

At the heart of this lively event, the pop-up salon activates a unique experience for festival-goers. Participants can have their hair styled using Bed Head products, showcasing their individuality. Once they complete their transformation, each person gets to see themselves projected on a stunning 7-foot LED sphere. This approach turns the act of styling into a shared moment of pride, highlighting the essence of community and individuality.

A Stand for the LGBTQIA+ Community

Bed Head’s involvement at Pride signifies much more than a mere salon experience. The brand's Head of Brand Marketing, MarKetha Rosborough, emphasizes the importance of visibility and solidarity within the LGBTQIA+ community. Bed Head has been at the forefront for nearly three decades, encouraging confidence through personal expression. Their mission resonates perfectly with the spirit of Pride, offering a platform for voices that often need empowerment.

Exciting Celebrity Appearances

The pop-up salon amplifies the excitement by featuring appearances from outstanding personalities in the drag community. Guests can have their hair styled by Texas' talented drag queen Cyn City, alongside iconic figures from RuPaul's Drag Race. Kerri Colby and Cynthia Lee Fontaine will also make an appearance. This combination of talent and artistry creates an environment full of energy and inspiration as these queens embody fearlessness in beauty and style.

Promoting Unapologetic Individuality

Bed Head is dedicated to celebrating individuality and self-expression, which is beautifully illustrated at events like Austin Pride. Each product, from After Party to Masterpiece and Dirty Secret, symbolizes a commitment to helping people express their unique selves. Kerri Colby, a celebrated queen from RuPaul's Drag Race, believes that beauty begins with confidence and sharing one's story through personal style. This philosophy reflects Bed Head’s dedication to empowering its users to express themselves freely.

Giveaways & Community Engagement

As part of this exciting activation, attendees at the event will receive samples of Bed Head's premium products distributed by vibrant brand ambassadors throughout the festival. These giveaways serve to foster further interactions within the community, enhancing the celebration of identity and creativity.

Join the Celebration

Bed Head encourages all individuals attending the Pride festivities to hold their heads high and embrace their personal style. This enriching experience invites everyone to engage in creative self-expression and celebrate the unique stories that each individual brings to the community.

Frequently Asked Questions

What is the "Hold Your Head High" experience?

It’s an interactive pop-up salon where attendees can style their hair with Bed Head products and see themselves on a large LED sphere.

Who will be present at the Bed Head activation?

Texas drag queen Cyn City will be styling hair, joined by renowned queens Kerri Colby and Cynthia Lee Fontaine.

What products will be featured during this event?

Samples of Bed Head’s popular products like After Party, Hard Head, Masterpiece, and Dirty Secret will be available.

How long has Bed Head supported the LGBTQIA+ community?

Bed Head has been actively supporting LGBTQIA+ initiatives and collaborations for nearly 30 years.

Where can I find more information about Bed Head products?

You can visit Bed Head's official website or consult retailers that carry their products for more details.

About The Author

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