Empowering Real Estate Agents to Foster Black Homeownership
Expanding Opportunities for Real Estate Professionals
New American Funding (NAF), a prominent name in the mortgage lending industry, is embarking on an exciting journey to enhance its Housing Advocate Certification (HAC) program. This initiative is designed specifically for real estate professionals across the country, offering them the tools needed to advocate for equity and ensure impactful engagement within Black communities.
Goal of the HAC Program
The HAC program is rooted in strategic training and addresses the unique challenges faced by Black homebuyers. It not only provides valuable insight into the historical barriers impacting homeownership but also equips real estate agents with the essential skills and marketing tools to attract a diverse clientele. Moreover, it emphasizes professional growth and community connections, enhancing the relationship between agents and the neighborhoods they serve.
Webinar Launch and Training
As part of the HAC program, NAF will be hosting a live webinar, marking its public introduction. This event is an important opportunity for real estate professionals eager to gain knowledge and certification focused on advocacy. Participants will learn about innovative practices that foster inclusivity and enhance their understanding of the dynamics of Black homeownership.
The Importance of Community Engagement
The HAC initiative aims to modernize concepts of fair housing by promoting proactive engagement from real estate professionals. NAF emphasizes that this program goes beyond merely fulfilling diversity, equity, and inclusion (DEI) standards; it seeks to create meaningful change that resonates within communities. As stated by Mosi Gatling, SVP of Strategic Growth and Expansion, the intention is to foster deeper connections between agents and the communities they serve.
Supporting Black Homeownership
Recent statistics highlight the urgency for initiatives like the HAC program. The buying power of the Black community is projected to soar, reaching approximately $2.1 trillion by 2026. In addition, a notable group of 1.7 million Black Millennials are deemed mortgage-ready, representing immense potential for the real estate market. NAF aims to harness this momentum, equipping agents with the knowledge to support these buyers effectively.
Continuous Educational Opportunities
This webinar will be the first of several planned throughout the year, focusing on education and certification intertwined with the principles of advocacy. Education will be continuously provided to ensure that real estate professionals are well-equipped to meet the demands of their clients while promoting an equitable housing environment.
Join the Movement
Real estate professionals keen on participating are encouraged to express their interest ahead of time. This proactive engagement not only helps agents stay informed about upcoming training sessions but deepens their commitment to fostering Black homeownership.
About New American Funding
New American Funding stands out as an independent mortgage lender, boasting a portfolio that serves over 275,000 customers, valued at more than $71 billion. With multiple locations nationwide, NAF is recognized not only for its service but also as one of the Fortune 100 Best Companies to Work For in 2025. With a reputation for innovation, the company continues to provide its branch Loan Officers with cutting-edge technology that simplifies the mortgage process.
Frequently Asked Questions
What is the Housing Advocate Certification program?
The HAC program is designed to train real estate professionals on topics related to equity and Black homeownership.
When is the webinar for the HAC program?
The live webinar will take place on June 4, during which participants can learn more about the HAC program.
Who can participate in the HAC program?
The program is open to real estate professionals across the country who want to deepen their community engagement and advocate for Black homeownership.
How is the HAC program beneficial to agents?
Participants receive training and resources that help attract diverse clients and enhance their professional development, all while advocating for equity.
What impact does this program aim to achieve?
The HAC program aims to empower real estate professionals to contribute to narrowing the racial wealth gap and improving Black homeownership rates.
About The Author
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