Empowering Deaf Communities: SignVideo and RSPCA Team Up

Empowering Communication for Deaf Animal Lovers

The Royal Society for the Prevention of Cruelty to Animals (RSPCA) has formed a vital partnership with SignVideo by Sorenson, aiming to bridge communication gaps for Deaf individuals. This initiative is a significant step forward, allowing those who are Deaf to communicate seamlessly with RSPCA professionals using British Sign Language (BSL) interpreters in real-time.

Bridging the Communication Divide

Matthew King, the General Manager of Sorenson in the UK, expressed excitement over this collaboration, stating, "We are committed to providing accessible communication solutions that enhance animal welfare." The partnership's primary goal is to ensure that Deaf individuals can report cases of animal cruelty directly, promoting accountability and compassion for animal welfare.

Through the SignVideo app, users can contact the RSPCA's emergency line to report animal suffering or abuse, ensuring that every voice can be heard. Additionally, this service operates all year round, demonstrating a robust commitment to accessibility and responsiveness.

Creating an Inclusive Environment

Sakura Anderson, RSPCA's Head of Operational Partnerships, highlighted the charity's dedication to inclusivity, saying, "The RSPCA aims to be there for every kind of animal and individual. By partnering with Sorenson, we are making it easier for Deaf people to report cruelty. This partnership emphasizes our commitment to diversity and accessibility in all forms of communication."

The Impact on Animal Welfare

This initiative not only opens communication channels but also plays a critical role in animal welfare advocacy. By enabling Deaf individuals to effectively report animal cruelty and access essential services, the RSPCA is fostering a greater awareness of animal rights. The partnership encourages greater community involvement in protecting vulnerable animals.

Services Offered through the SignVideo App

The SignVideo app offers a user-friendly interface for Deaf individuals to communicate with RSPCA representatives. It provides the capability to report emergencies and seek assistance in BSL, ensuring effective communication without delays. RSPCA's response lines operate on scheduled hours throughout the year, showing their commitment to addressing animal welfare promptly.

About SignVideo by Sorenson

SignVideo is a leading provider of British Sign Language interpreting services, offering 24/7 support for Deaf and Deaf-Blind individuals. Partnering with the public and private sectors, they serve a variety of clients ranging from healthcare to government agencies. Joining Sorenson in 2020, SignVideo leverages cutting-edge technology to enhance interactions and connections among users.

Sorenson's Commitment to Accessibility and Diversity

Sorenson is dedicated to furthering diversity, equity, and inclusion within communication services. Their efforts impact not only Deaf and hard-of-hearing individuals but also support various underrepresented communities. By reviewing their carbon footprint and addressing barriers for Deaf employees, Sorenson aligns its practices with a vision of corporate social responsibility.

About the RSPCA

The RSPCA has a long-standing legacy in animal welfare, significantly impacting the lives of countless animals for nearly two centuries. Their mission revolves around ensuring all animals receive compassionate treatment and care. Through community engagement and advocacy, the RSPCA inspires individuals to promote animal rights and welfare.

Frequently Asked Questions

What is the purpose of the partnership between SignVideo and RSPCA?

The partnership aims to provide Deaf individuals with a means to report animal cruelty and connect with RSPCA using British Sign Language interpreters in real time.

How can Deaf individuals report animal cruelty?

They can video call the RSPCA's emergency line using the SignVideo app, which allows for direct communication in British Sign Language.

Is the reporting service available throughout the year?

Yes, the service operates 365 days a year, with specific hours depending on the season.

What types of services does SignVideo provide?

SignVideo offers 24/7 BSL interpreting services, connecting Deaf individuals with essential public and private sector services.

How does Sorenson support diversity and inclusion?

Sorenson implements practices aimed at increasing accessibility for underrepresented communities while reviewing their operational impact on diversity and the environment.

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