Empowering Change: Stefanie McLeese's Journey as a Leader
A Trailblazer in the Business World
In an inspiring move, Stefanie Santos McLeese, a bilingual and multicultural brand strategist, has recently achieved the prestigious Woman-Owned Small Business (WOSB) certification from the U.S. Small Business Administration (SBA) for her firm, Santos McLeese, LLC. This accolade represents not just a personal triumph for McLeese but also highlights the increasing recognition of diverse voices in the business landscape.
Building a Legacy of Innovation
Born in Texas and a proud graduate of Tarleton State University, McLeese has spent over a decade crafting her consultancy in Illinois. Her firm has garnered attention from various sectors, including Fortune 500 companies and notable entrepreneurial brands. With a dedicated team, including one W2 employee and a network of contracted professionals, McLeese has successfully navigated the complexities of brand strategy and communications.
Embracing Purpose-Driven Initiatives
With a clear vision, McLeese emphasizes her mission to support organizations that align with sustainability and responsible growth. "If I were to step back from my entrepreneurial endeavors, it would have to be for something exceptional," she shared, reflecting her commitment to meaningful collaboration.
Innovative Frameworks Fueling Client Success
At the heart of McLeese's consultancy are her unique frameworks: TMD™ (True, Meaningful, Different) and 4BD™ (Four Brand Dimensions). These methodologies have effectively guided various clients, ranging from agricultural innovators to philanthropic organizations, helping them articulate and realize their brand vision.
Diverse Client Portfolio
McLeese's work includes noteworthy collaborations, such as her partnership with GDM, a leading soybean genetics company, and her strategic guidance for the aerospace leader Safran. Her outreach extends even to philanthropic campaigns, such as her efforts with Laureus Sport for Good USA during high-profile events like Super Bowl LIX.
Impactful Engagements in the Sports Sphere
The year 2025 has proven to be particularly busy for McLeese, marked by several high-profile engagements. She delivered a keynote and led a workshop for the NFLPA Trust in Washington, D.C., and actively participated in the NFL Legends Business Owners Summit around Super Bowl LIX, sharing her insights on entrepreneurship in the sports industry.
Community Contributions and Leadership
Not only is McLeese a skilled strategist, but she is also a dedicated community advocate. Her leadership extends to the Community Foundation of East Central Illinois, where she has worked on key initiatives, including supporting educational votes for local schools. Her sustained impact in the community has positioned her as a two-time nominee for the National TRIO Achiever Award.
A Vision for the Future
Looking ahead, McLeese is set to speak at more industry events, including the NFL Legends Business Owners Summits in San Diego and Dallas. Her focus on economic empowerment and institutional partnerships signals her commitment to fostering growth and collaboration in the business ecosystem.
Recognized for Excellence
McLeese has been acknowledged for her contributions and excellence in the field of brand strategy, further reinforcing her status as a go-to advisor for organizations navigating growth and transformation. She continues to refine her skills through programs like “Chase for Business: Coaching for Impact,” ensuring she remains at the forefront of industry trends and practices.
About Santos McLeese, LLC
Santos McLeese, LLC, led by Stefanie Santos McLeese, encapsulates a modern approach to brand strategy and communications. With over two decades of experience, McLeese acts not merely as a consultant but as a fractional executive partner, closely embedding her strategies within client operations.
By employing her proprietary frameworks, she assists organizations in defining their value propositions, ensuring consistent brand messaging across various touchpoints. This unique positioning allows clients—from Fortune 500 companies to visionary founders—to thrive in their respective markets.
The firm is proudly listed in the Illinois Procurement Gateway and registered under NAICS codes indicative of its diverse capabilities, ensuring broad access to clientele and opportunities.
Frequently Asked Questions
What is the significance of the WOSB certification?
The Woman-Owned Small Business certification opens doors for minority-owned businesses to access federal contracting opportunities, enhancing their visibility and competitiveness.
Who is Stefanie Santos McLeese?
Stefanie McLeese is a bilingual brand strategist and entrepreneur, known for her expertise in navigating brand communications and strategy effectively.
What industries does Santos McLeese, LLC serve?
The firm serves a range of sectors, including agriculture, nonprofit organizations, and corporate clients, providing tailored strategies to enhance brand presence and operational effectiveness.
How does McLeese approach brand strategy?
McLeese utilizes unique frameworks to empower businesses to articulate their brand’s value and integrate it deeply within their operations for consistency and impact.
What upcoming events is McLeese participating in?
She is set to speak at multiple industry events, including the NFL Legends Business Owners Summits and the Latin@ Economic Summit, focusing on economic growth and collaboration.
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