Empower Brands Begins 2025 with a Positive Outlook
Empower Brands, a remarkable entity in the franchising sector, experienced significant strides throughout 2024. The company's success was marked by launching new brands, reaching operational milestones, and enhancing its team, all contributing to an encouraging trajectory into the new year.
Franchise Expansion and New Launches
The collective's achievements in 2024 culminated in adding 109 new franchise owners and launching two innovative brands, underscoring the growth achieved by Empower Brands. This noteworthy expansion showcases the company’s commitment to fostering franchise ownership and strengthening its overall portfolio.
Innovative Offerings and Brand Development
Among the exciting developments was the introduction of two incubation brands, Bumble Roofing and Canopy Lawn Care. These new offerings signal Empower’s dedication to innovation and market development. In addition, Koala Insulation broadened its horizons by venturing into international markets, including expansion into Canada.
A Focus on Franchisee Success
Scott Zide, the CEO of Empower Brands, expressed pride in the company’s proactive approach to empowering franchise owners. He highlighted the importance of mentoring and support that motivates and equips new franchisees to thrive in a competitive market. "Our strategic growth ensures our award-winning brands remain recognized as industry leaders, delivering top-tier services to our customers," Zide said.
Strategic Guidance and Support
The franchise development team is not only focused on expansion but also on supporting franchisee development. To facilitate more efficient operations, Empower Brands introduced the Empower Partner Information Connection (EPIC) portal, designed to revolutionize how franchise consultants engage with potential franchise owners. This innovative technology provides consultants with real-time access to vital brand information, territory availability, and registration options, enhancing overall efficiency in operational processes.
Delving into Team Development
During this phase of growth, Empower Brands also welcomed three new members to its development team. This strategic addition reflects the company’s focus on enabling sales and enhancing brand development functions, which are crucial as they expand their market presence.
Looking Ahead to Continued Growth
Empower Brands is set on maintaining its momentum in 2025. With an eye on achieving a growth percentage in the mid-teens compared to the previous year, the organization is poised to further solidify its standing in the franchising landscape. Scott Sutton, Chief Development Officer, highlighted that the company anticipates robust franchisee growth alongside an upward trend in system-wide sales.
About Empower Brands
Empower Brands is an award-winning platform consisting of leading commercial and residential service franchises across North America. The portfolio includes notable brands such as Archadeck Outdoor Living, Bumble Roofing, Canopy Lawn Care, Conserva Irrigation, FRSTeam, Jan Pro Systems International, Koala Insulation, Outdoor Lighting Perspectives, Superior Fence & Rail, and Wallaby Windows. The core mission of Empower Brands is to champion the success of their franchisees, offering unparalleled support and a robust framework for achievement.
Frequently Asked Questions
What new brands did Empower Brands launch in 2024?
Empower Brands launched two new incubation brands, Bumble Roofing and Canopy Lawn Care in 2024.
How many new franchise owners joined Empower Brands in 2024?
In 2024, Empower Brands welcomed 109 new franchise owners.
What is the Empower Partner Information Connection (EPIC)?
EPIC is a proprietary portal designed to help franchise consultants easily access territory availability and brand information, enhancing their efficiency and success.
What is the company's growth expectation for 2025?
Empower Brands aims to achieve new franchisee growth in the mid-teens percentage-wise compared to the previous year in 2025.
What recognition does Empower Brands have in the market?
Empower Brands is recognized for delivering award-winning services and maintaining its position as a leader in the franchising industry.